Journalists are always on the lookout for fresh stories to write, even more so now that there’s a shift toward digital platforms, news has to be available and updated 24/7. But with leaner teams and a global pandemic turning the world upside down, how does one effectively pitch stories and catch their attention? …

New Pitching and Storytelling During a Pandemic Read More »

Imagine owning a cafe. You overhear a customer comment that the pastries you’re serving are dry. You ask around to verify if there are other customers who feel the same way. You listen to what they’re saying and make the necessary adjustments; soon customers are raving about your latest offerings and are recommending them to …

The Importance of Social Listening With Wendy Scherer Read More »

2020 was a year that taught us a lot about the power of communications and behaviors.   As the world embarks on moving from the global pandemic crisis to recovery, it’s clear that consumer behaviors, in all aspects of life, won’t be returning to “normal” any time soon.  We say it often – “control what you can control.” Those changed behaviors? Not something we …

Seize the opportunity! How the pandemic is changing consumer behavior Read More »

The Public Relations Society of America defines public relations (PR) as a strategic communication process that builds mutually beneficial relationships between organizations and their publics. If you are exploring the possibility of hiring a PR firm in Charlotte or Raleigh, you might be wondering how PR differs from marketing, what a PR firm does exactly, …

5 Things PR Firms Will Do For Your Business Read More »

Television host Ellen DeGeneres got herself into a PR crisis when media outlets published an exposé on the alleged toxic work culture at her show, which was contrary to its warm, kind, and wholesome reputation. As allegations of racism, sexual misconduct, and poor treatment of employees emerged, PR experts felt that the celebrity’s crisis communications …

The Ellen PR Debacle: What PR Firms in Charlotte NC Can Learn On Effective Crisis Management Read More »

I don’t think the best crisis manager in the world could have been prepared for what 2020 had to bring.    Although trained in crisis management, and a professional crisis manager for more than two decades, 2020 had me “sharpening the saw” on these skills round-the-clock.   Whether a pandemic, a natural disaster, or a …

Don’t worry -we’ve been here before Read More »