Recently I’ve been sharing “comeback” trends we’ve been observing in restaurant marketing that should find a way into your 2024 plans. Now we’re shining a spotlight on sponsored content. Gasp…a paid media tactic coming from a PR professional? Hear me out. Actually, I’ve never been a one-size-fits-all type of marketer. I’m always on the hunt …
How a dash of sponsored content can enhance your marketing recipe Read More »
The restaurant industry has always been a dynamic and competitive field, but recent years have brought unprecedented challenges. From the COVID-19 pandemic to changing consumer preferences, restaurant owners and operators are facing a new set of hurdles that require innovative solutions. In this blog post, we will explore the top three challenges impacting the restaurant …
There are times when businesses face a decline in transactions, and it can be a cause for concern. However, with a well-crafted marketing plan, you can combat declining transactions and get your business back on track. In this blog, we will explore strategies and steps to develop a solid marketing plan that can help you …
How to Combat Declining Transactions with a Solid Marketing Plan Read More »
In our current business landscape, customers are inundated with choices, and their purchasing decisions often go beyond the tangible benefits of a product. Instead, they seek emotional connections with brands that resonate with their values and aspirations. This is where storytelling comes into play as a powerful tool to tap into these emotional connections and …
As social media continues to become an increasingly powerful tool for businesses to connect with their customers, it’s not just about posting content and engaging with your audience. Social listening is a crucial aspect of effective customer recovery and retention. In this blog, we’ll explore how businesses can harness the power of social listening to …
How to Use Social Listening As a Customer Recovery Tool Read More »