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Brand Trust Is A Must

Kim McKeeman here! I read an article in the Harvard Business Review this morning that really hit home for me. It said we must remain committed to maintaining the trust our businesses have built during the pandemic. Coincidently, I’ve been hyper-focused on trust because my team is reading Patrick Lencioni’s Five Dysfunctions of a Team (my fourth time reading it, and I highly …

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5 Benefits of Digital Marketing for Your Brand

Digital marketing encompasses all marketing efforts that utilize a device or the internet. Organizations use channels such as email, social media platforms, search engines, and websites to build relationships with potential and current customers. How does digital marketing benefit your business? Raleigh, NC PR Firm McKeeman Communications dives into 5 of these benefits. 1. Digital …

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McKeeman Talks Social Influencers

 Once upon a time, brands relied mainly on big-name celebrities to serve as brand ambassadors and signed them on for multi-million-dollar endorsement deals. While this is still happening, brand endorsements are no longer dominated by superstars. The growth of social media gave rise to influencers: passionate content creators who create beautiful content to engage …

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How Restaurants Are Preparing For Reopening After COVID-19

   The restaurant industry is still reeling from the effects of COVID-19. Many establishments remain closed while some are still trying to make ends meet; potential health risks are preventing customers from dining out. Charlotte NC restaurant chain Showmars felt it had to evolve, and fast. “We learned quickly that we needed to be …

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Seize the opportunity! How the pandemic is changing consumer behavior

2020 was a year that taught us a lot about the power of communications and behaviors.   As the world embarks on moving from the global pandemic crisis to recovery, it’s clear that consumer behaviors, in all aspects of life, won’t be returning to “normal” any time soon.  We say it often – “control what you can control.” Those changed behaviors? Not something we …

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5 Things PR Firms Will Do For Your Business

The Public Relations Society of America defines public relations (PR) as a strategic communication process that builds mutually beneficial relationships between organizations and their publics. If you are exploring the possibility of hiring a PR firm in Charlotte or Raleigh, you might be wondering how PR differs from marketing, what a PR firm does exactly, …

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