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Admin Mckeeman

Q&A: How To Turn Your Team Into Your Brand’s Social Media Advocates

It’s human nature: people tend to trust recommendations from people they know more than endorsements from celebrities or any other form of marketing. With this in mind, your employees actually play a significant role in building brand trust, especially on social media. According to everyonesocial, employees have an average of 1,090 social connections, have 5x …

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MCKEEMAN COMMUNICATIONS WELCOMES FOUR CLIENTS IN SUMMER 2020

Raleigh, N.C.: Sept. 2020 – McKeeman Communications, a Raleigh-based integrated public relations agency with additional offices in Charlotte, N.C. and Nashville, Tenn., is happy to announce the continued partnership with a local McDonald’s owner/operator and the addition of three valued clients in the Triangle: Capitol Financial Solutions, Perry’s Steakhouse & Grille and Dust and Mop …

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How SEO and Media Relations Go Hand In Hand

With the onslaught of 24-hour news cycles, consolidated newsrooms, and the possibility of AI-assisted writing, it’s getting harder to get journalists’ attention. PR Firms in Raleigh, NC are battling for top-of-mind awareness. If journalists receive as much as 100 pitches daily, how does one stand out? Search engine optimization (SEO) can help cut through the …

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Are interns managing your social media?

Who is running your company’s social media accounts?   If you answered “we have an intern on top of it,” or “my daughter/son/niece,” etc., it’s probably time for a different approach.   It’s tempting to unleash the Gen Z’ers on your social outlets, because – why not? Their generation practically lives 24/7 on social media and, heck, they know …

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Effective Crisis and Issues Management: Tools and Best Practices for Your Business

It’s every organization’s nightmare: an issue has gone viral on social media; local news agencies are calling non-stop to ask for your statement on a faux pas caught on iPhone video. Yes, crisis management might be intimidating, but it can turn any situation around when done right. We talked to Kim McKeeman, CEO of McKeeman …

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Panel discussion: Adapting – Again, and Again – to the New Normal

We’re all working fast and furiously to learn, understand and adapt to our new normal. There are weeks when we think we have it all figured out, and then we’re hit with another curveball. We’re excited to announce that on Thursday, June 25th at 2:00pm CT/ 3:00pm ET, our Owner/CEO, Kim McKeeman will be joining an …

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