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Why Your Brand Should Invest in a Grand Opening Strategy in North Carolina 

Brand Marketing, Community Marketing, Event Management, Grand Opening, Market Entry, Marketing Agency, Media Relations, Public Relations, Social Media / By

Opening a new restaurant or business in North Carolina is a major milestone. But how you enter the market is just as important as the concept itself.  One of the most overlooked, yet high-impact strategies we recommend to our clients is a well-planned grand opening event. If you’ve been asking, “Should we have a grand opening for our new […]

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Earned Media: Your Brand’s Secret Weapon in the AI Era 

Brand Marketing, Media Relations, Public Relations / By

We know, there’s a lot of buzz (and confusion) about how brands show up in AI platforms like ChatGPT, Perplexity and Google’s Gemini. Some people are excited, some are nervous, and most are just trying to figure out what it all really means.   Here’s the truth: AI is changing how people find and form opinions about your brand. When someone hears about your company for the

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The Power of Authenticity in Sponsored Content 

Brand Marketing, Email Marketing, Event Management, Market Entry, Media Relations, Public Relations, Social Media / By

As the world of media continues to evolve, so should your strategy. Adding paid media to your marketing mix can be a smart move. It can expand your reach, get you in front of the right audience, and maximize your results. But there’s a catch: if your sponsored content doesn’t feel genuine andit’s just a

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Let’s Be Real: Networking Can Feel Awkward

Uncategorized / By

Networking can feel awkward. You’re not alone in this feeling! You’re expected to introduce yourself, make small talk and sometimes even ‘sell’ an opportunity.  As a PR agency, we’re often guiding our clients on how to build relationships with media, customers and communities. But, we’re also a small, women-owned business (celebrating 30 years, smile). That

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Are you really listening to your customers? How to keep a pulse on your online reputation

Social Media / By

Are you “listening” to your customers? Well, of course, you are – we hope. But, what’s with the quotation marks you ask? There’s a different kind of online “listening” happening these days. Before the World Wide Web became what it is today, customers called, asked for a manager, or wrote a letter to share their experience with a business

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Crisis Communications Best Practices for Restaurant Owners

Media Relations / By

In the dynamic world of restaurant marketing, crisis communications is a crucial element that can make or break your business. Whether it’s a food safety issue, negative reviews, or a public relations nightmare, how you handle a crisis will significantly impact your restaurant’s reputation and customer loyalty. Here are some best practices for effective crisis

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