There are few things more stressful than tackling a crisis situation unprepared. Nothing causes a blood pressure spike quite like a social media issue going viral or the local TV station calling for “your response” on an employee’s blunder. Crime situation? Alleged product tampering? Food-borne illness? Employee outburst caught on video? What about a poor sanitation rating or recordable …
Even in 2023, social media continues to be an essential piece of the marketing mix for businesses. And sure, anyone can put a social media post together – but our social team knows that it takes a creative, data-driven strategy to move the needle, reach your target audience and propel real action. Wanna know the …
The Power of Storytelling in a Social Savvy World Read More »
Things happen. Bad reviews, a less-than-stellar inspection writing, and foodborne illnesses are all issues that restaurant owners must look out for each day. These types of negative press are unfortunate, but if you have a plan in place, you can weather the storms through proactive restaurant PR. Raleigh, NC-based McKeeman Communications shares insight on three …
Own A Restaurant? Here Are Three Key Things To Include In Your Crisis Management Plan Read More »
Grand openings, market entries, new product launches – no doubt, they’re a lot of work. One restaurant owner once described the experience to me as “birthing a baby.” I may not be a restaurant owner, but I have opened and rebranded my own business, helped restaurant owners open hundreds of locations and I’ve given birth to three …
You have a story, and it’s told by more than just the food you sell to your customers. If you want it shared, you must look for ways to incorporate local media into your restaurant PR. Raleigh, NC, has many news outlets, both online and off. But you have to know how to get attention …
How To Get Your Restaurant’s Story Told On Local Media Read More »
For 2023, let’s scratch talking about a completely “new year, new you.” Instead, let’s focus on what works. As busy business owners, restaurant executives and marketing professionals, you get that. Our best successes are often the result of a renewed commitment to your business’s strengths. For your 2023 marketing plans, that likely means resisting the …
Why your PR doesn’t need a new year’s resolution! Read More »
As a restaurant owner , you likely spend a great deal of time and money trying to attract new customers via social media. That’s a smart part of your restaurant PR strategy, but Raleigh, NC, restaurants also have to pay attention to trends. In other words, you can’t get too comfortable doing what’s always worked …
Social Media Trends To Enhance Your Restaurant PR Strategies Read More »
At McKeeman, we have an annual retreat that is designed to educate, cultivate, and inspire our team members. As a 22-year-old, going into my first company retreat, I wasn’t sure what to expect but, because this is my first job out of college, I was delighted when we went “back to basics”. As a company, …
If you’re currently researching PR firms in Raleigh, North Carolina, you’ve likely found many options, and each may have a different idea of what you should include in your marketing budget for the coming year. While every business is different, the experts at McKeeman Communications recommend a crisis communication plan, social media presence, and proactive …
McKeeman Communications: Marketing Musts For Your 2023 Promotional Plan Read More »
As interest rates continue to rise, the housing market slumps, and supply-chain issues plague the United States, many people are bracing for recession. But this does not mean that you should cancel your marketing budget. Instead, look for marketing verticals that allow you to reach your customers where they are and with the sentiments they …
Is There Such A Thing As Recession-Proof Marketing? Read More »