Most companies think about their reputation when something goes wrong. A negative review gains traction. A customer complaint spreads online. A reporter calls. But the reality is that your reputation wasn’t built in that moment — it was built long before it. Every review, social media comment, customer interaction, and online conversation shapes how people perceive your brand. Those moments […]
Your Reputation Isn’t Built During a Crisis Read More »
Opening a new restaurant or business in North Carolina is a major milestone. But how you enter the market is just as important as the concept itself. One of the most overlooked, yet high-impact strategies we recommend to our clients is a well-planned grand opening event. If you’ve been asking, “Should we have a grand opening for our new
Why Your Brand Should Invest in a Grand Opening Strategy in North Carolina Read More »
We know, there’s a lot of buzz (and confusion) about how brands show up in AI platforms like ChatGPT, Perplexity and Google’s Gemini. Some people are excited, some are nervous, and most are just trying to figure out what it all really means. Here’s the truth: AI is changing how people find and form opinions about your brand. When someone hears about your company for the
Earned Media: Your Brand’s Secret Weapon in the AI Era Read More »
As the world of media continues to evolve, so should your strategy. Adding paid media to your marketing mix can be a smart move. It can expand your reach, get you in front of the right audience, and maximize your results. But there’s a catch: if your sponsored content doesn’t feel genuine andit’s just a
The Power of Authenticity in Sponsored Content Read More »
Networking can feel awkward. You’re not alone in this feeling! You’re expected to introduce yourself, make small talk and sometimes even ‘sell’ an opportunity. As a PR agency, we’re often guiding our clients on how to build relationships with media, customers and communities. But, we’re also a small, women-owned business (celebrating 30 years, smile). That
Let’s Be Real: Networking Can Feel Awkward Read More »
By: Yianni Peroulas How Did I Get Here? Like most business students at the University of North Carolina – Chapel Hill, I was ambushed early in my college career by countless peers, advisors, and family members asking about my post-grad plans. Instead of choosing a concentration early, I made it my goal to diversify my
My Internship at McKeeman Read More »
The stories behind the numbers It’s the most wonderful time of the year – and we don’t mean the holidays. For us, and for many businesses, the end of the year brings the building of annual recap reports. Ok, so maybe that’s not what makes this time of year wonderful, but it is a critical
Over the years, our team has conducted dozens of crisis and issues management trainings and managed hundreds of client issues and crises. One of the most critical learnings has been the importance of identifying and addressing the issue before it escalates into a full-blown crisis. But…what if you don’t – what’s the playbook? How do
How To Prepare Your Team for a Crisis Read More »
Jocelyn Elmore, Media Relations Manager It’s not every day you land a media interview. You’re likely jumping for joy that a reporter wants to speak to you (trust us, your PR team is equally as excited – you should see our Slack channels). Reality will soon start to set in that now, you actually have
You’ve landed a media interview! Now what? Read More »
Are you “listening” to your customers? Well, of course, you are – we hope. But, what’s with the quotation marks you ask? There’s a different kind of online “listening” happening these days. Before the World Wide Web became what it is today, customers called, asked for a manager, or wrote a letter to share their experience with a business