Are you “listening” to your customers? Well, of course, you are – we hope. But, what’s with the quotation marks you ask? There’s a different kind of online “listening” happening these days. Before the World Wide Web became what it is today, customers called, asked for a manager, or wrote a letter to share their experience with a business …
In today’s digital age, social media has transformed how businesses manage their reputations. With platforms like Facebook, Twitter, Instagram, TikTok, and LinkedIn playing a significant role in shaping public perception, companies must understand the impact social media can have on their reputation management strategies! The Double-Edged Sword of Social Media Social media is a double-edged …
The Impact of Social Media on Reputation Management Read More »
If you think TikTok is just a platform for dance routines, think again! 💃 TikTok is at the center of a vital ecosystem for more than 7 million small businesses, content creators, and marketers across the US. What’s truly amazing is that more than half of these business owners attribute their success to TikTok, a …
Decoding the TikTok “ban”: Everything you need to know in a nutshell Read More »
Hola, this is Alessandra, McKeeman’s Social Media Manager!👋 Let’s talk about my recent adventure: a master class on video production for social media. With today’s technology, the power of video content shines brighter than ever before. Did you know that 95% of users retain information presented through videos, while only 10% remember the same content …
Even in 2023, social media continues to be an essential piece of the marketing mix for businesses. And sure, anyone can put a social media post together – but our social team knows that it takes a creative, data-driven strategy to move the needle, reach your target audience and propel real action. Wanna know the …
The Power of Storytelling in a Social Savvy World Read More »
If it seems like a new social media site or trend is popping up every day, it’s because they are. There are many good reasons for this, and the fact that consumers prefer social media over many “traditional” marketing and communication platforms is perhaps the most important for your business. You can talk to a …
Which Social Media Platform Is Best For My Business? Read More »
Once upon a time, brands relied mainly on big-name celebrities to serve as brand ambassadors and signed them on for multi-million-dollar endorsement deals. While this is still happening, brand endorsements are no longer dominated by superstars. The growth of social media gave rise to influencers: passionate content creators who create beautiful content to engage …
Imagine owning a cafe. You overhear a customer comment that the pastries you’re serving are dry. You ask around to verify if there are other customers who feel the same way. You listen to what they’re saying and make the necessary adjustments; soon customers are raving about your latest offerings and are recommending them to …
The Importance of Social Listening With Wendy Scherer Read More »
It’s human nature: people tend to trust recommendations from people they know more than endorsements from celebrities or any other form of marketing. With this in mind, your employees actually play a significant role in building brand trust, especially on social media. According to everyonesocial, employees have an average of 1,090 social connections, have 5x …
Q&A: How To Turn Your Team Into Your Brand’s Social Media Advocates Read More »
