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Social Media

McKeeman Talks Social Influencers

 Once upon a time, brands relied mainly on big-name celebrities to serve as brand ambassadors and signed them on for multi-million-dollar endorsement deals. While this is still happening, brand endorsements are no longer dominated by superstars. The growth of social media gave rise to influencers: passionate content creators who create beautiful content to engage …

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Q&A: How To Turn Your Team Into Your Brand’s Social Media Advocates

It’s human nature: people tend to trust recommendations from people they know more than endorsements from celebrities or any other form of marketing. With this in mind, your employees actually play a significant role in building brand trust, especially on social media. According to everyonesocial, employees have an average of 1,090 social connections, have 5x …

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5 Ways to Rock Social & Really Connect with Your Audience

McKeeman Communications knows how to connect and converse to get you the publicity you want for your Nashville business or nonprofit. McKeeman Knows How to Tap Into Social What if we were to tell you that there’s lots more to social media that you haven’t discovered, and it’s really not your fault. It takes time …

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5 steps to avoiding crisis situations

Spoiler alert: it all begins with a simple issue. Believe it or not, avoiding a viral scandal or becoming the punch-line in late-night entertainment shows is manageable. The key lies in anticipating and solving issues through several simple — but not easy — steps. Make issue-solving core to your company culture. Practice and celebrate an issue-solving mentality. …

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