Kim founded McKeeman Communications more than 25 years ago with a single passion: create an agency focused on successful and real long-term relationships with both our clients and our team members. From launching a virtual agency model before it was trendy to growing her team members as true business partners, “there has to be a way” is just the way Kim thinks. Maybe that’s why she works with her leadership and extended team daily to continue to evolve their agency. Yes, daily. “I’m one day smarter than I was yesterday” is her approach to work and life, and she encourages the same with colleagues. Oh, and she’s pretty darn good at PR and marketing communications as an Accredited Public Relations (APR) professional and a Certified Crisis Manager. And, don’t get her started on the game-changing value of the EOS Worldwide business operating system, although she’ll likely offer you one of the many copies she has of the Traction book it’s based on. (We’re pretty sure she keeps a stash of them in her car). Her McKeeman family of three adult sons and husband, Chris, and her McKeeman Communications family of employees and clients are Kim’s “why”. One of her favorite quotes is Walt Disney’s “it’s kind of fun to do the impossible.” Email Kim
Throughout Caroline’s career with McKeeman Communications, she has been instrumental in creating and leading strategic integrated communications plans for B2B, B2C and non-profit clients. Coming from a family of journalists, she had communications in her blood. She graduated Summa Cum Laude with a degree in Mass Communication from Peace College in Raleigh, where she served as Editor-in-Chief of the college newspaper. Caroline then began her career on the TV news desk before deciding to transition to the public relations field. Clients value Caroline’s personal passion for their business, her strategic understanding of communications, media and the importance of integrated marketing. As a trusted thought partner with unparalleled, “get it done” skills, Caroline’s client care is evident in the solid relationships she authentically builds and maintains daily. Caroline and her husband, Jeremy, have called the City of Oaks home for more than 15 years and enjoy traveling, spending time with their kids – Austin and Madeleine – as well as frequenting Raleigh restaurants and craft breweries when they’re not heading to the NC coast.
Whitney combines her issues management experience and strong social media expertise in her role as McKeeman’s Account Supervisor and Social Media Manager. She’s responsible for ensuring clients maximize opportunities and trends in the ever-evolving social media landscape and helping clients assess their needs and determine a winning solution. Whitney’s social media and client services prowess began 10 years ago with McKeeman, when she got her feet wet as an account coordinator. Since then, she’s rocketed up the ladder, playing an integral role in the expansion of McKeeman’s client roster. Clients work with Whitney to tell their stories through impactful community and PR initiatives and create authentic connections through organic social media and achieve business goals through clearly defined metrics.
Outside of work, Whitney enjoys the outdoors and indoors with her husband, daughter and four-legged sidekick.
Katie is our Media Relations Manager – a pretty great fit knowing she used to be the person who determined what stories went into a newscast every single day of her life. That’s right, Katie spent 12 years working at the Carolinas’ top-rated news stations, from Raleigh to the Queen City, as an Emmy-nominated producer. From managing to organizing and writing (and yes, often yelling in the control room when breaking news hit), Katie knows the inner workings of the newsroom and what it takes to make our clients a news story. Katie and her husband, Brian, have lived in Charlotte since 2010. They love spending time with their baby girl, Liv, and fur baby, Sam. They’re also preparing to add a boy to the Parker crew in April 2021. Katie and Brian love navigating through the newest spots of the Queen City’s food and beer scene.
Becky’s history working in research with USA Today and North Carolina’s leading daily newspaper, The News & Observer, provided a great foundation for her work with McKeeman Communications. Over the last eleven years, Becky has become a trusted go-to for project and event management. As an Account Executive, she’s successfully managed countless projects and events, “rolling up her sleeves” while also providing recommendations to best support the client and her team. Becky, a native Montanan, has lived in Raleigh for 25 years with her husband, Thad, and daughter, Parker. She now considers herself a North Carolinian and will “bless your heart” like a true southerner, sometimes with a midwestern twang.
Victoria started her journey with McKeeman Communications as an intern in January 2018. After completing her internship in May, she was offered a summer contract position with McKeeman and officially joined the team as an Account Executive later that year. She holds a degree in University Studies from East Carolina University with a concentration in Business and Technical Communication and Administration. A true freakishly-curious problem solver, she is driven by a passion for learning new things and finding outside-the-box solutions for agency and client issues using her favorite thing: data. In her free time, you can find Victoria roaming bookstores (she’s high-tech and old school), playing video games with her husband, and hunting down pieces of useless trivia for her eventual Jeopardy debut.
Alessandra joined the McKeeman family in April 2021 as the Social Media Manager. She holds a Psychology degree from The George Washington University in Washington, D.C., with a minor in Fine Arts and Art History. Upon graduation, she worked with the Marketing Team of a James Beard Award–winning chef. Her journey in social media started five years ago, and for the last three years she has dedicated most of her professional experience working within one of her biggest passions, the food and beverage industry.
From influencer marketing to social media strategy and content creation, Alessandra works with clients to build creative, yet engaging campaigns that are aligned with their business objectives.
Alessandra and her husband live in Durham with their Frenchie, Gaston. When they’re not traveling or exploring downtown, you can find them cooking at home and enjoying a bottle of red wine.
Renee has taken her lifelong passion for art and design and worked for more than 16 years in the graphic design field, with nine of those years as a close partner of McKeeman Communications. She loves helping small and medium-sized businesses creatively meet their design needs, as well as using her talents to help nonprofits close to her heart. Renee graduated with honors from Winthrop University with a degree in Visual Communication Design and a concentration in Illustration. Her expertise is in logo design, print and marketing materials, digital and promotional products.
An adventure seeker at heart Shannon moved from Alaska to North Carolina in 2019. She exhibits the same curiosity and thirst for knowledge as she works with McKeeman’s clients to make strategic recommendations and manage integrated campaigns in support of their business goals. Shannon’s diverse account work expands across clients in social media, digital creatives and writing. You can find Shannon road tripping to the mountains and beaches with her dog Willow and boyfriend Kurt any chance she gets.
Jocelyn joined the McKeeman team in August 2022 as the Media Relations Manager. She graduated cum laude from Elon University with a degree in Strategic Communications and a minor in Women’s & Gender Studies. Jocelyn has worked as a publicist in the trendy health & wellness industry, representing global brands and experts such as celebrity fitness trainers, renowned functional health gurus, and buzz-worthy wellness companies.
While Jocelyn is a well-rounded communications professional, media relations is her true passion. . She specializes in pitching and building relationships with the media, keeping a constant pulse on timely trends, and working tirelessly to secure impactful coverage for her clients.
Jocelyn lives with her fiancé and lab puppy in Savannah, GA – but they are excited to put down roots in Raleigh. When she’s away from her desk and good ol’ blue light-blocking glasses, Jocelyn enjoys daily exercise walks, true crime documentaries, and discovering local coffee shops.
West Coast native Zoe Traynor moved east and joined the McKeeman family in August of 2022 as an Account Coordinator. She graduated in 2021 from Arizona State University with a degree in Business Communications and a Minor in Fashion.
Upon graduation, she began working in marketing for a startup fashion company. She has developed a passion for social media, analysis, and seeking growth opportunities. Zoe is a naturally curious, creative, and quick-witted spirit driven by tangible results.
When she’s not in the McKeeman office, you can find her at the nearest yoga studio, curled up with a good book, or exploring downtown Raleigh!
A true New Englander at heart, Mykayla recently found her way to the Carolinas to enjoy the sweeter – and warmer – parts of life. After graduating from the University of South Carolina with a focus in Public Relations and Event Management, she found her new home in Raleigh when she started her career at McKeeman Communications as an Account Coordinator in June 2022.
Mykayla’s passion for storytelling and photography has helped her create authentic connections with clients by assisting them in achieving their business goals through posts, reels, and events. She appreciates the opportunity to work with incredible brands and capture content for award-winning chefs.
Outside of work, you can find Mykayla on a flight somewhere new or at a local coffee shop on any given Friday.
“Dull” isn’t in our vocabulary.
Whether we’re collaborating on a project or celebrating together during our team’s monthly culture event – we have fun and work hard to bring creative thinking and solutions to our client partners.
A FEW OF OUR FAVORITE CLIENTS
(We'll let you in on a little secret - all of our clients are our favorite!)