Expert in: Leadership Coaching + Big Picture Visions + Problem-Solving Need a thought partner to help you solve your biggest business problems and connect the dots on your communications challenges? With nearly 30 years in communications and business ownership, I love being a freakishly curious problem solver who understands how marketing communications impact business, people, decisions and behavior change. Message me on LinkedIn and let’s connect. Kim founded McKeeman Communications more than 25 years ago with a single passion: create an agency that really focuses on meaningful relationships with clients and team members alike. Launch a virtual agency model in the 90s…why not? Grow team members as true business partners? Yes, please. “Why not” and “there has to be a way” is just the way Kim thinks. “I’m one day smarter than I was yesterday” is her approach to work and life, and she encourages the same with colleagues. Oh, and she’s pretty darn good at PR and marketing communications as an Accredited Public Relations (APR) professional and a Certified Crisis Manager (ICM). And, don’t get her started on the game-changing value of the EOS Worldwide business operating system, although she’ll likely offer you one of the many copies she has of the Traction book it’s based on. One of her favorite quotes is Walt Disney’s “it’s kind of fun to do the impossible.” Email Kim

Expert in: Communications Strategy + Problem-Solving

Do you have a marketing issue that just won’t quit? Or looking for a thought partner to collaborate with for big ideas + plans to make them a reality? I’m all about rolling up my sleeves to help you solve a problem. Ready to get started? Connect with me on LinkedIn.

Throughout Caroline’s career with McKeeman Communications, she has been instrumental in creating and leading strategic integrated communications plans for B2B, B2C and nonprofit clients. Coming from a family of journalists, she has communications in her blood. 

She graduated Summa Cum Laude with a degree in Mass Communication from Peace College in Raleigh, where she served as Editor-in-Chief of the college newspaper. Caroline then began her career on the TV news desk before transitioning to the public relations field. Clients value Caroline’s personal passion for their business, her strategic understanding of communications, media and the importance of integrated marketing.

Caroline and her husband, Jeremy, have called the City of Oaks home for more nearly 20 years and enjoy traveling, spending time with their kids – Austin and Madeleine – as well as frequenting Raleigh restaurants and craft breweries when they’re not heading to the NC coast.

Email Caroline

Expert In: Social Media/Brand Trust Strategy

Want to maximize your social? Say less…

With 10 years of experience managing social for restaurant groups and businesses, I’m the social strategist you need to know. Ask a question or slide into my DMs @whitstheword or connect with me on LinkedIn

Whitney combines her strong social media expertise and issues management experience in her role as McKeeman’s Account Director and Social Media Director. She’s responsible for ensuring clients maximize opportunities and trends in the ever-evolving social media landscape and helping clients assess their needs to determine a winning solution. Clients work with Whitney to tell their stories through impactful community and PR initiatives, create authentic connections through organic social media and achieve business goals through clearly defined metrics.

Outside of work, Whitney enjoys the outdoors with her husband, two daughters and four-legged Husky.

Email Whitney

Expert In: Media Relations/Storytelling Strategy

Need help telling your story – getting reporters to answer your calls – or navigating the ever-changing world of media? After 18 years in TV newsrooms and PR, my biggest passion is uncovering and telling stories that impact and influence people.

Katie is an Account Director and Media Relations Director – joining McKeeman after 12 years working at the Carolinas’ top-rated news stations, from Raleigh to the Queen City, as an Emmy-nominated producer. From managing to organizing and writing (and yes, often yelling in the control room when breaking news hits), Katie knows the inner workings of the newsroom and what it takes to make our clients a news story. 

Katie and her husband, Brian, live in Charlotte and love spending time with their daughter, Liv, son, Ben, and fur baby, Sam. Katie and Brian love navigating through the newest spots of the Queen City’s food and beer scene.

Email Katie

Expert In: Event Management + Execution

Have a grand opening coming up? Looking to host a VIP event? I’m your girl when it comes to getting people in the door and making a lasting impression – whether through a one-on-one conversation or a party with cake!

For more than 14 years, Becky has become a trusted go-to for project and event management. As an Account Executive, she’s successfully managed countless projects and events, “rolling up her sleeves” while also providing recommendations to best support the client and her team. 

Becky, a native of Montanan, has lived in Raleigh for 25 years with her husband, Thad, and daughter, Parker. She now considers herself a North Carolinian and will “bless your heart” like a true Southerner, sometimes with a midwestern twang.

Email Becky

Expert In: Data/numbers/metrics

We’ve all heard the stereotype that communications people aren’t numbers people, but I’m here to prove that wrong. Whether analyzing campaign metrics or building spreadsheets that help us run our company – data strategy and organizing information is the name of my game. Need a spreadsheet for that? I’m your girl.

A true freakishly-curious problem solver, Victoria is driven by a passion for learning new things and finding outside-the-box solutions for agency and client issues using her favorite thing: data.

She holds a degree in University Studies from East Carolina University with a concentration in Business and Technical Communication and Administration. 

In her free time, you can find Victoria roaming bookstores (she’s high-tech and old school), playing video games with her husband, enjoying time with their baby boy Quinn, and hunting down pieces of useless trivia for her eventual Jeopardy debut.

Expert In: Social Media Strategy + Content Creation

Wish you had top-notch social content? Want to create some buzz around your brand across digital platforms? Want to tap into influencer marketing? That’s my jam! 

Alessandra started her journey in social media 5 years ago and has worked with dozens of businesses all focused on one of her biggest passions – the food and beverage industry. 

 Alessandra joined the McKeeman family in April 2021 as the Social Media Manager. She holds a Psychology degree from George Washington University in Washington, D.C., with a minor in Fine Arts and Art History. Upon graduation, she worked with the marketing team of a James Beard Award–winning chef. 

From influencer marketing to social media strategy and content creation, Alessandra works with clients to build creative and most of all engaging campaigns that are aligned with their business objectives. 

 Alessandra and her husband live in Durham with their French bulldog, Gaston. When they’re not traveling or exploring downtown, you can find them cooking at home and enjoying a bottle of red wine.

Renee has taken her lifelong passion for art and design and worked for more than 16 years in the graphic design field, with nine of those years as a close partner of McKeeman Communications. She loves helping small and medium-sized businesses creatively meet their design needs, as well as using her talents to help nonprofits close to her heart. Renee graduated with honors from Winthrop University with a degree in Visual Communication Design and a concentration in Illustration. Her expertise is in logo design, print and marketing materials, digital and promotional products.

An adventure seeker at heart Shannon moved from Alaska to North Carolina in 2019. She exhibits the same curiosity and thirst for knowledge as she works with McKeeman’s clients to make strategic recommendations and manage integrated campaigns in support of their business goals. Shannon’s diverse account work expands across clients in social media, digital creatives and writing. You can find Shannon road tripping to the mountains and beaches with her dog Willow and boyfriend Kurt any chance she gets.

Expert In: Connecting with Media

The key to successful media relations is building media relationships. If you want to understand how to secure impactful media placements at top outlets for your brand or client, start by understanding how to connect with journalists on a human level. There’s a person behind the name on that byline. Find out what makes them tick.

Jocelyn is McKeeman’s Media Relations Manager. She graduated cum laude from Elon University with a degree in Strategic Communications and a minor in Women’s & Gender Studies. Jocelyn has worked as a publicist in the trendy health & wellness industry, representing global brands and experts such as celebrity fitness trainers, renowned functional health gurus, and buzz-worthy wellness companies.

While Jocelyn is a well-rounded communications professional, media relations is her true passion. She specializes in pitching and building relationships with the media, keeping a constant pulse on timely trends, and working tirelessly to secure impactful coverage for her clients. 

Jocelyn lives with her fiancé and lab in Raleigh. When she’s away from her desk and good ol’ blue light-blocking glasses, Jocelyn enjoys daily exercise walks, true crime documentaries, and discovering local coffee shops.

Expert In: Social Media Content Copywriting

This girl just wants to have fun! (and witty, trendy & on-brand social media copy). With experience curating social content for restaurant groups and businesses, I’m a social media copywriter with my finger on the pulse. If you need any inspo or have a question, slide into my DMs @zoeetraynor.

West Coast native Zoe moved east and joined the McKeeman family in August of 2022. She graduated in 2021 from Arizona State University with a degree in Business Communications and a Minor in Fashion.

Upon graduation, she began working in marketing for a startup fashion company. She has developed a passion for social media, analysis, and seeking growth opportunities. Zoe is a naturally curious, creative, and quick-witted spirit driven by tangible results.

When she’s not creating cheeky social media content for her clients, you can find her at the nearest yoga studio, curled up with a good book, or exploring downtown Raleigh!

Expert In: Social Media Photography

You’ve heard the saying – a photo is worth 1000 words. What do you want your brand photos to say? Whether we’re photographing people or products, my passion for image storytelling and capturing scroll-stopping photos will show in each shot, edit and smile. Head to @mckeemancomm on Instagram to see how we transform each photo and make it come to life.

A true New Englander at heart, Mykayla found her way to the Carolinas to enjoy the sweeter – and warmer – parts of life. After graduating from the University of South Carolina with a focus in Public Relations and Event Management, she found her new home in Raleigh where she started her career at McKeeman in June 2022. 

Mykayla’s passion for storytelling and photography has helped her create authentic connections with clients by assisting them in achieving their business goals through posts, reels, and events. She appreciates the opportunity to work with incredible brands and capture content for award-winning chefs.

Outside of work, you can find Mykayla on a flight somewhere new or at a local coffee shop on any given Friday.