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Why your PR doesn’t need a new year’s resolution!

For 2023, let’s scratch talking about a completely “new year, new you.” Instead, let’s focus on what works. As busy business owners, restaurant executives and marketing professionals, you get that. Our best successes are often the result of a renewed commitment to your business’s strengths. For your 2023 marketing plans, that likely means resisting the …

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Reflection from a PR Newbie

At McKeeman, we have an annual retreat that is designed to educate, cultivate, and inspire our team members. As a 22-year-old, going into my first company retreat, I wasn’t sure what to expect but, because this is my first job out of college, I was delighted when we went “back to basics”.   As a company, …

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Top 5 things you need to pitch media

Each year, McKeeman embarks on an agency development retreat – designed to cultivate strong relationships between colleagues, enrich the team’s collective and individual professional development, and dive into client and company goals. At this year’s “Camp McKeeman” in October, Media Relations Director, Katie, and Media Relations Manager, Jocelyn, led the team through an engaging presentation …

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Is There Such A Thing As Recession-Proof Marketing?

As interest rates continue to rise, the housing market slumps, and supply-chain issues plague the United States, many people are bracing for recession. But this does not mean that you should cancel your marketing budget. Instead, look for marketing verticals that allow you to reach your customers where they are and with the sentiments they …

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Our CEO went live!

Our CEO, Kim, sat down with Jody Sutter, Founder and Owner of The Sutter Company, for a LinkedIn Live Series to talk about our agency’s customer journey. Really digging in on our key customers’ questions and needs has helped us get in front of clients – current and new – and opportunities. Watch the Video!
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Hyper-Local Marketing: A Brief Explanation Of A Targeted Approach

Hyper-local marketing is outreach on an extremely niche scale. Instead of identifying a specific demographic based on customer traits, hyper-local marketing focuses on the geographic region. Many PR firms in Charlotte, NC utilize this marketing approach for businesses looking to reach others in their immediate area. There are many benefits of hyper-local marketing. These include: …

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