If you’re new to social media advertising, there are a few things you should know before you begin: So, what’s the difference between a boosted post and an ad you ask? Let’s dive in! What is a boosted post? A boosted post is a paid promotion of an existing organic post on Facebook or Instagram. …

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  Are you struggling to improve your restaurant’s image? If so, today’s tips are for you. When it comes to your restaurant PR, Raleigh-NC-based establishments don’t have to jump through every hoop in the beginning. Today, we share the top five ways you can increase your reach and improve your image. Create an online community. …

Restaurant PR: Raleigh, NC, Agency Shares Top 5 Strategies For 2023 Read More »

The short answer: yes. Unless you’ve been hiding under a rock, you’ve heard of TikTok. This video-sharing app makes it easy to showcase the best of your brand by allowing you to share your authentic voice with current and potential customers. As a restaurant owner, TikTok gives you an opportunity to do everything from offer …

Should You Use Tiktok As Part Of Your Restaurant’s PR Strategies For 2023? Read More »

There are few things more stressful than tackling a crisis situation unprepared. Nothing causes a blood pressure spike quite like a social media issue going viral or the local TV station calling for “your response” on an employee’s blunder. Crime situation? Alleged product tampering? Food-borne illness? Employee outburst caught on video? What about a poor sanitation rating or recordable …

The Calm Before The Crisis Read More »

Even in 2023, social media continues to be an essential piece of the marketing mix for businesses. And sure, anyone can put a social media post together – but our social team knows that it takes a creative, data-driven strategy to move the needle, reach your target audience and propel real action. Wanna know the …

The Power of Storytelling in a Social Savvy World Read More »

Things happen. Bad reviews, a less-than-stellar inspection writing, and foodborne illnesses are all issues that restaurant owners must look out for each day. These types of negative press are unfortunate, but if you have a plan in place, you can weather the storms through proactive restaurant PR. Raleigh, NC-based McKeeman Communications shares insight on three …

Own A Restaurant? Here Are Three Key Things To Include In Your Crisis Management Plan Read More »