If it seems like a new social media site or trend is popping up every day, it’s because they are. There are many good reasons for this, and the fact that consumers prefer social media over many “traditional” marketing and communication platforms is perhaps the most important for your business. You can talk to a …

Which Social Media Platform Is Best For My Business? Read More »

  Tips On Establishing An Effective Community Relations Campaign Community relations is a crucial component of your PR strategy. By doing positive things for your community and those who support your business, you create rapport and trust with your customer while also improving the public’s perception of your business. Today, we present a few tips …

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Spring has sprung, mask mandates have lifted and we are all venturing out into the world after a long two years of some kind of quarantine. Personally, it’s energizing to see some light at the end of the tunnel. Restaurants are filling back up. Concerts are being rescheduled. Sporting events are selling out. Customers are ready …

The Comeback Kid: Planning In-Person Events in a Post-Pandemic World Read More »

We’ve gone back to in-person events, but things aren’t the same as they once were.  Before 2020, in-person events were the norm. Only a handful of conferences or other types of gatherings were handled online. The pandemic changed things, and event planners and PR firms in Charlotte were forced to pivot and switch to a …

Tips For Planning Your 2022 Events Read More »

Kim McKeeman here! I read an article in the Harvard Business Review this morning that really hit home for me. It said we must remain committed to maintaining the trust our businesses have built during the pandemic. Coincidently, I’ve been hyper-focused on trust because my PR firm’s team is reading Patrick Lencioni’s Five Dysfunctions of a Team (my fourth time reading it, and …

Brand Trust Is A Must Read More »

Digital marketing encompasses all marketing efforts that utilize a device or the internet. Organizations use channels such as email, social media platforms, search engines, and websites to build relationships with potential and current customers. How does digital marketing benefit your business? Raleigh, NC PR Firm McKeeman Communications dives into 5 of these benefits. 1. Digital …

5 Benefits of Digital Marketing for Your Brand Read More »