In the dynamic realm of food and beverage, where consumer trust is paramount, adept crisis management is a necessity. Whether it’s a product recall, food safety issue, or a public relations nightmare, handling challenges with grace can make or break a brand’s reputation. Here’s how to navigate turbulent waters in food and beverage public relations: …

Crisis Management in Food and Beverage PR: How to Handle Challenges Gracefully Read More »

In today’s competitive restaurant industry, it’s essential to stand out from the crowd. While offering great food and service is crucial, gaining media coverage can significantly boost your visibility and attract more customers. Crafting a compelling PR pitch is key to capturing the attention of journalists and securing coverage for your restaurant. Here are some …

Crafting the Perfect Restaurant PR Pitch: Tips for Getting Media Coverage Read More »

Hola, this is Alessandra, McKeeman’s Social Media Manager!👋 Let’s talk about my recent adventure: a master class on video production for social media.  With today’s technology, the power of video content shines brighter than ever before. Did you know that 95% of users retain information presented through videos, while only 10% remember the same content …

The Power of Video Content Read More »

In the dynamic world of food and beverage PR, strategic navigation is essential for success. From launching new products to managing crises, effective communication is key. Here are some strategies to help you thrive in this competitive landscape! Understanding Your Audience One of the fundamental aspects of any PR strategy is understanding your audience. In …

Navigating the Food and Beverage PR Landscape: Strategies for Success Read More »

Launching a new restaurant is an exhilarating journey, but without proper buzz and anticipation, your grand opening could fall flat. This is where strategic public relations (PR) steps in. Effective PR can generate excitement, attract patrons, and set the stage for a successful launch. Here’s how to leverage PR to ensure your restaurant’s grand opening …

Restaurant Public Relations: Building Buzz for Your Grand Opening Read More »

Recently I’ve been sharing “comeback” trends we’ve been observing in restaurant marketing that should find a way into your 2024 plans. Now we’re shining a spotlight on sponsored content. Gasp…a paid media tactic coming from a PR professional? Hear me out. Actually, I’ve never been a one-size-fits-all type of marketer. I’m always on the hunt …

How a dash of sponsored content can enhance your marketing recipe Read More »