The Comeback Kid: Planning In-Person Events in a Post-Pandemic World
By Victoria O'Neal |
Spring has sprung, mask mandates have lifted and we are all venturing out into the world after a long two years of some kind of quarantine. Personally, it’s energizing to see some light at the end of the tunnel. Restaurants are filling back up. Concerts are being rescheduled. Sporting events are selling out. Customers are ready …
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Brand Trust Is A Must
By Admin Mckeeman |
Kim McKeeman here! I read an article in the Harvard Business Review this morning that really hit home for me. It said we must remain committed to maintaining the trust our businesses have built during the pandemic. Coincidently, I’ve been hyper-focused on trust because my PR firm’s team is reading Patrick Lencioni’s Five Dysfunctions of a Team (my fourth time reading it, and …
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5 Benefits of Digital Marketing for Your Brand
By Admin Mckeeman |
Digital marketing encompasses all marketing efforts that utilize a device or the internet. Organizations use channels such as email, social media platforms, search engines, and websites to build relationships with potential and current customers. How does digital marketing benefit your business? Raleigh, NC PR Firm McKeeman Communications dives into 5 of these benefits. 1. Digital …
Read More Q&A: McKeeman Discusses SEO with Tyler Krause
By Admin Mckeeman |
McKeeman Communications spoke to Tyler Krause, Founder and CEO of Conversion First Marketing. For the last six years Tyler and his team have been helping business owners maximize their online leads through a variety of strategies, among which is search engine optimization (SEO). Tyler talks about what SEO is and its role in an …
Read More McKeeman Talks Social Influencers
By Admin Mckeeman |
Once upon a time, brands relied mainly on big-name celebrities to serve as brand ambassadors and signed them on for multi-million-dollar endorsement deals. While this is still happening, brand endorsements are no longer dominated by superstars. The growth of social media gave rise to influencers: passionate content creators who create beautiful content to engage …
Read More How Restaurants Are Preparing For Reopening After COVID-19
By Admin Mckeeman |
The restaurant industry is still reeling from the effects of COVID-19. Many establishments remain closed while some are still trying to make ends meet; potential health risks are preventing customers from dining out. Charlotte NC restaurant chain Showmars felt it had to evolve, and fast. “We learned quickly that we needed to be …
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