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Q&A: How To Turn Your Team Into Your Brand’s Social Media Advocates

By Admin Mckeeman | October 6, 2020

It’s human nature: people tend to trust recommendations from people they know more than endorsements from celebrities or any other form of marketing. With this in mind, your employees actually play a significant role in building brand trust, especially on social media. According to everyonesocial, employees have an average of 1,090 social connections, have 5x […]

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MCKEEMAN COMMUNICATIONS WELCOMES FOUR CLIENTS IN SUMMER 2020

By Admin Mckeeman | September 30, 2020

Raleigh, N.C.: Sept. 2020 – McKeeman Communications, a Raleigh-based integrated public relations agency with additional offices in Charlotte, N.C. and Nashville, Tenn., is happy to announce the continued partnership with a local McDonald’s owner/operator and the addition of three valued clients in the Triangle: Capitol Financial Solutions, Perry’s Steakhouse & Grille and Dust and Mop […]

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How SEO and Media Relations Go Hand In Hand

By Admin Mckeeman | September 25, 2020

With the onslaught of 24-hour news cycles, consolidated newsrooms, and the possibility of AI-assisted writing, it’s getting harder to get journalists’ attention. PR Firms in Raleigh, NC are battling for top-of-mind awareness. If journalists receive as much as 100 pitches daily, how does one stand out? Search engine optimization (SEO) can help cut through the […]

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Are interns managing your social media?

By Admin Mckeeman | September 23, 2020

Who is running your company’s social media accounts?   If you answered “we have an intern on top of it,” or “my daughter/son/niece,” etc., it’s probably time for a different approach.   It’s tempting to unleash the Gen Z’ers on your social outlets, because – why not? Their generation practically lives 24/7 on social media and, heck, they know […]

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Reclaiming Your PR in 2020

By Admin Mckeeman | September 8, 2020

If you feel like you’ve spent 2020 putting out fires and throwing your PR and marketing plans out the window, you’re not alone.    Our team was geared up to celebrate a huge milestone: McKeeman Communications’ 25th anniversary. We had extensive plans to share stories, reconnect with past clients and celebrate a quarter century of […]

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