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Don’t worry -we’ve been here before

By Admin Mckeeman | December 22, 2020

I don’t think the best crisis manager in the world could have been prepared for what 2020 had to bring.    Although trained in crisis management, and a professional crisis manager for more than two decades, 2020 had me “sharpening the saw” on these skills round-the-clock.   Whether a pandemic, a natural disaster, or a […]

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Q&A: How To Turn Your Team Into Your Brand’s Social Media Advocates

By Admin Mckeeman | October 6, 2020

It’s human nature: people tend to trust recommendations from people they know more than endorsements from celebrities or any other form of marketing. With this in mind, your employees actually play a significant role in building brand trust, especially on social media. According to everyonesocial, employees have an average of 1,090 social connections, have 5x […]

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By Admin Mckeeman | September 30, 2020

Raleigh, N.C.: Sept. 2020 – McKeeman Communications, a Raleigh-based integrated public relations agency with additional offices in Charlotte, N.C. and Nashville, Tenn., is happy to announce the continued partnership with a local McDonald’s owner/operator and the addition of three valued clients in the Triangle: Capitol Financial Solutions, Perry’s Steakhouse & Grille and Dust and Mop […]

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How SEO and Media Relations Go Hand In Hand

By Admin Mckeeman | September 25, 2020

With the onslaught of 24-hour news cycles, consolidated newsrooms, and the possibility of AI-assisted writing, it’s getting harder to get journalists’ attention. PR Firms in Raleigh, NC are battling for top-of-mind awareness. If journalists receive as much as 100 pitches daily, how does one stand out? Search engine optimization (SEO) can help cut through the […]

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Are interns managing your social media?

By Admin Mckeeman | September 23, 2020

Who is running your company’s social media accounts?   If you answered “we have an intern on top of it,” or “my daughter/son/niece,” etc., it’s probably time for a different approach.   It’s tempting to unleash the Gen Z’ers on your social outlets, because – why not? Their generation practically lives 24/7 on social media and, heck, they know […]

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Charlotte, North Carolina, USA uptown skyline at twilight.
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