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The Comeback Kid: Planning In-Person Events in a Post-Pandemic World

Spring has sprung, mask mandates have lifted and we are all venturing out into the world after a long two years of some kind of quarantine. Personally, it’s energizing to see some light at the end of the tunnel. Restaurants are filling back up. Concerts are being rescheduled. Sporting events are selling out. Customers are ready …

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Brand Trust Is A Must

Kim McKeeman here! I read an article in the Harvard Business Review this morning that really hit home for me. It said we must remain committed to maintaining the trust our businesses have built during the pandemic. Coincidently, I’ve been hyper-focused on trust because my PR firm’s team is reading Patrick Lencioni’s Five Dysfunctions of a Team (my fourth time reading it, and …

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Seize the opportunity! How the pandemic is changing consumer behavior

2020 was a year that taught us a lot about the power of communications and behaviors.   As the world embarks on moving from the global pandemic crisis to recovery, it’s clear that consumer behaviors, in all aspects of life, won’t be returning to “normal” any time soon.  We say it often – “control what you can control.” Those changed behaviors? Not something we …

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