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Navigating Crisis Communications & Reputation Management in 2025 

We hear from clients, colleagues, partners and others in our network – these are uncertain times, to say the least.  From global unrest to natural disasters and social media misfires, the landscape of communications and crisis management is more complex (and more important) than ever in 2025.   We have more than 30 years of experience managing …

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Confessions of a Former News Producer: What Switching Careers Taught Me About PR and Myself 

When I walked out of my Charlotte newsroom for the last time, I wasn’t totally sure what I was walking into. I had spent over a decade finding news and producing newscasts in Raleigh, Charleston, and Charlotte. I knew how to lead a team through breaking news. I knew how to spot a great story …

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Make It Grand: Spring Into Opening Season with a Plan That Pops

Spring’s here and with it, a wave of grand openings, rebrands, and fresh starts. Whether you’re putting up the open sign for the first time or making a big splash in a new market, one thing’s for sure: winging it is not a strategy. We’ve seen openings that pack a line around the block and others that fall a …

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McKeeman Communications Marks 30th Anniversary Milestone 

Raleigh PR Agency celebrates three decades of sharing stories and solving problems for clients  RALEIGH, N.C., January 31, 2025 – McKeeman Communications, a Raleigh-based integrated public relations agency with additional offices in Charlotte, N.C., and Nashville, TN, is proud to mark its 30th year in business in 2025, celebrating longevity, growth, and friendship in decades …

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Navigating the Food and Beverage PR Landscape Strategies for Success

Navigating the Food and Beverage PR Landscape: Strategies for Success

In the dynamic world of food and beverage PR, strategic navigation is essential for success. From launching new products to managing crises, effective communication is key. Here are some strategies to help you thrive in this competitive landscape! Understanding Your Audience One of the fundamental aspects of any PR strategy is understanding your audience. In …

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Restaurant Public Relations Building Buzz for Your Grand Opening

Restaurant Public Relations: Building Buzz for Your Grand Opening

Launching a new restaurant is an exhilarating journey, but without proper buzz and anticipation, your grand opening could fall flat. This is where strategic public relations (PR) steps in. Effective PR can generate excitement, attract patrons, and set the stage for a successful launch. Here’s how to leverage PR to ensure your restaurant’s grand opening …

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Happy creative marketing team working on new business project in the office.

Navigating the Challenges of the Post-Pandemic Restaurant Industry: Strategies for Marketing Success

The restaurant industry has always been a dynamic and competitive field, but recent years have brought unprecedented challenges. From the COVID-19 pandemic to changing consumer preferences, restaurant owners and operators are facing a new set of hurdles that require innovative solutions. In this blog post, we will explore the top three challenges impacting the restaurant …

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Discussing marketing plan with colleague

How to Combat Declining Transactions with a Solid Marketing Plan

There are times when businesses face a decline in transactions, and it can be a cause for concern. However, with a well-crafted marketing plan, you can combat declining transactions and get your business back on track. In this blog, we will explore strategies and steps to develop a solid marketing plan that can help you …

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