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Reputation Management vs. Marketing: What NC Businesses Need to Know

A Charlotte tech company spent $50,000 on a brilliant marketing campaign last year. The creative was sharp, the targeting precise, and the initial response promising. Then a former employee posted a scathing review about company culture on Glassdoor. Within weeks, their recruitment efforts stalled, and potential clients started asking uncomfortable questions. The campaign succeeded. The […]

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Let’s Be Real: Networking Can Feel Awkward

Networking can feel awkward. You’re not alone in this feeling! You’re expected to introduce yourself, make small talk and sometimes even ‘sell’ an opportunity.  As a PR agency, we’re often guiding our clients on how to build relationships with media, customers and communities. But, we’re also a small, women-owned business (celebrating 30 years, smile). That

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Navigating Crisis Communications & Reputation Management in 2025

Navigating Crisis Communications & Reputation Management in 2025 

We hear from clients, colleagues, partners and others in our network – these are uncertain times, to say the least.  From global unrest to natural disasters and social media misfires, the landscape of communications and crisis management is more complex (and more important) than ever in 2025.   We have more than 30 years of experience managing

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Confessions of a Former News Producer: What Switching Careers Taught Me About PR and Myself

Confessions of a Former News Producer: What Switching Careers Taught Me About PR and Myself 

When I walked out of my Charlotte newsroom for the last time, I wasn’t totally sure what I was walking into. I had spent over a decade finding news and producing newscasts in Raleigh, Charleston, and Charlotte. I knew how to lead a team through breaking news. I knew how to spot a great story

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