LinkedIn isn’t just for job seekers anymore. It’s one of the most underrated tools in your brand-building toolkit for both B2B and B2C businesses. LinkedIn gives you a seat at the table with decision-makers where they’re already looking for industry trends and opportunities. Think of it as your digital handshake: building trust and making connections
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When I walked out of my Charlotte newsroom for the last time, I wasn’t totally sure what I was walking into. I had spent over a decade finding news and producing newscasts in Raleigh, Charleston, and Charlotte. I knew how to lead a team through breaking news. I knew how to spot a great story
Spring’s here and with it, a wave of grand openings, rebrands, and fresh starts. Whether you’re putting up the open sign for the first time or making a big splash in a new market, one thing’s for sure: winging it is not a strategy. We’ve seen openings that pack a line around the block and others that fall a
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Why it’s Essential for your Marketing Strategy As spring brings better weather and fresh opportunities, it’s the perfect time to review your marketing strategy and assess how you’re engaging with your local community. Local Store Marketing – or LSM if you’re marketing nerds like us – is a proven way to grow brand awareness, foster
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Raleigh PR Agency celebrates three decades of sharing stories and solving problems for clients RALEIGH, N.C., January 31, 2025 – McKeeman Communications, a Raleigh-based integrated public relations agency with additional offices in Charlotte, N.C., and Nashville, TN, is proud to mark its 30th year in business in 2025, celebrating longevity, growth, and friendship in decades
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In the dynamic world of food and beverage PR, strategic navigation is essential for success. From launching new products to managing crises, effective communication is key. Here are some strategies to help you thrive in this competitive landscape! Understanding Your Audience One of the fundamental aspects of any PR strategy is understanding your audience. In
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Launching a new restaurant is an exhilarating journey, but without proper buzz and anticipation, your grand opening could fall flat. This is where strategic public relations (PR) steps in. Effective PR can generate excitement, attract patrons, and set the stage for a successful launch. Here’s how to leverage PR to ensure your restaurant’s grand opening
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The restaurant industry has always been a dynamic and competitive field, but recent years have brought unprecedented challenges. From the COVID-19 pandemic to changing consumer preferences, restaurant owners and operators are facing a new set of hurdles that require innovative solutions. In this blog post, we will explore the top three challenges impacting the restaurant
There are times when businesses face a decline in transactions, and it can be a cause for concern. However, with a well-crafted marketing plan, you can combat declining transactions and get your business back on track. In this blog, we will explore strategies and steps to develop a solid marketing plan that can help you
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In our current business landscape, customers are inundated with choices, and their purchasing decisions often go beyond the tangible benefits of a product. Instead, they seek emotional connections with brands that resonate with their values and aspirations. This is where storytelling comes into play as a powerful tool to tap into these emotional connections and