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Who, what, where, why and when? The five “W”s are the foundation of journalism, but with the evolution of media and the 24-hour news cycle, there’s a lot more that goes into it – especially when you’re competing with breaking news and thousands of other pitches. You Think: Reporters want to talk to the CEO of […]

Calling the media to get your event covered? I can hear your groans from here. As a former news producer, I was often the person on the other end of the phone trying to let you down gently, “No, we won’t be able to attend your event today.” I promise, I wasn’t the bad guy. I

Spoiler Alert: It All Starts With A Simple Issue We’ve seen some doozies recently in the news when it comes to companies behaving badly. It’s easy to think that those PR faux pas just happened out of the blue – after all, isn’t that what crises are?  Unpredictable situations, and you simply need to buckle

Yes. I did, unfortunately, just use an overused seasonal pun. But when spring cleaning is on the brain, what better time is there to spruce up your writing so that, you know, people actually READ it. As PR/communications professionals, we sometimes (ok, most of the time) overanalyze our language which results in flowery language, too

Five years. To me, that seems like a long time when you break it down. Just one year: three hundred and sixty-five days, 52 weeks, and 8,760 hours. However, time flies…whether you’re having fun or not. Five years ago, I was a recent grad from East Carolina University. I was newly single, wanting to be

When I tell people I work in public relations, I often get one of two reactions: “Oh, you mean advertising?” or “So, you’re like a spin doctor?” No. And no. Admittedly, for a while, I didn’t know how to describe my career choice either. Even when I declared it as a major, I didn’t really