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Business

How SEO and Media Relations Go Hand In Hand

With the onslaught of 24-hour news cycles, consolidated newsrooms, and the possibility of AI-assisted writing, it’s getting harder to get journalists’ attention. PR Firms in Raleigh, NC are battling for top-of-mind awareness. If journalists receive as much as 100 pitches daily, how does one stand out? Search engine optimization (SEO) can help cut through the …

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Effective Crisis and Issues Management: Tools and Best Practices for Your Business

It’s every organization’s nightmare: an issue has gone viral on social media; local news agencies are calling non-stop to ask for your statement on a faux pas caught on iPhone video. Yes, crisis management might be intimidating, but it can turn any situation around when done right. We talked to Kim McKeeman, CEO of McKeeman …

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3 Reasons You Need to Ask Your Customers for Reviews

Remember when marketing meant spending almost all of your annual budget on TV campaigns, radio spots, billboards and, gasp, even newspaper ads? Fast forward to now. While “traditional paid media” remains important, what really brings people through the door is how they feel about a brand or product. From Harvard Business Review to Psychology Today, …

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McKeeman Communications Kicks off the year with two agency of record announcements

PR and Communications Company Grows Restaurant and Entertainment Practice Areas Raleigh, NC – February 5, 2019 – The start of a new year has brought exciting news for McKeeman Communications, a public relations agency headquartered in Raleigh, NC with offices in Charlotte, NC and Nashville, TN. Thanks to the firm’s proven expertise in public relations, media relations, …

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Naughty or Nice? 7 Tips for Keeping Your Emails on 2019’s Nice List

It’s that time of year again – the hap, happiest season of all! And kids everywhere are scratching out their wish lists, hoping they’ve been nice enough to stay off of Santa’s naughty list for another 365 days. As business owners, we’re scratching out other lists… the dos and don’ts we’ve learned from the past …

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