Public Relations

Why Your Brand Should Invest in a Grand Opening Strategy in North Carolina 

Brand Marketing, Community Marketing, Event Management, Grand Opening, Market Entry, Marketing Agency, Media Relations, Public Relations, Social Media / By

Opening a new restaurant or business in North Carolina is a major milestone. But how you enter the market is just as important as the concept itself.  One of the most overlooked, yet high-impact strategies we recommend to our clients is a well-planned grand opening event. If you’ve been asking, “Should we have a grand opening for our new […]

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What to Do When Your Brand Goes Viral for the Wrong Reasons

Social Media + PR: How to Build a Consistent Brand Voice Across Every Channel

Public Relations, Social Media / By

Social media platforms, online publications, news outlets, blogs, podcasts, and traditional media all shape how audiences perceive a company. While these channels offer powerful opportunities to reach customers, they also create a challenge: maintaining a consistent brand voice everywhere your brand appears. Public relations and social media strategies must work together to create a cohesive

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What to Do When Your Brand Goes Viral for the Wrong Reasons

Public Relations Trends in 2026 for Charlotte & Raleigh: What’s Next for Local Agencies

Public Relations / By

2026 is shaping up to be a turning point for PR companies in Charlotte, NC and Raleigh, NC. As brands demand localized storytelling, real-time engagement, and authenticity, PR agencies need to stay strategic.  Keep reading to explore the trends likely to define PR this year, and examine how local firms are adapting. The Rise of

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Discussing marketing plan with colleague

Top Marketing & PR Mistakes NC Businesses Made in 2025 (and How to Avoid Them in 2026)

Marketing Agency, Public Relations / By

If your team felt like the ground shifted beneath your approach to outreach, marketing or public relations in 2026, you weren’t alone.  Below are five of the most common mistakes we saw this year, and how you can turn them inside out to build momentum in 2026 with a marketing agency in Raleigh, NC. Being

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Earned Media: Your Brand’s Secret Weapon in the AI Era 

Brand Marketing, Media Relations, Public Relations / By

We know, there’s a lot of buzz (and confusion) about how brands show up in AI platforms like ChatGPT, Perplexity and Google’s Gemini. Some people are excited, some are nervous, and most are just trying to figure out what it all really means.   Here’s the truth: AI is changing how people find and form opinions about your brand. When someone hears about your company for the

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How Reputation Management is Evolving in the Wake of Social Media Changes

Public Relations / By

With social media platforms constantly changing their algorithms, policies, and audience behaviors, managing public perception has become a moving target. What worked five years ago — or even last year — doesn’t necessarily work today. Reputation management once relied heavily on press releases, media relations, and carefully crafted crisis statements. However, as online engagement becomes

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National Media for Your Brand: It’s Not a ‘No’… Just a ‘Not Yet’

Integrated Marketing Is Not Dead: Why Modern Brands Still Need a Strategic Communications Plan

Public Relations / By

Some say integrated media marketing belongs in the past, but modern brands know otherwise. Today’s audiences expect consistent, authentic messaging across every platform. Whether through social media, press coverage, events, or digital campaigns, integration ensures your story is clear and credible. If you are ready to align your brand’s voice, start evaluating your strategy with

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