Public Relations

While many organizations understand they need to pay attention to what people are saying about them online, there’s often confusion about the different approaches available and when to use each one. Two terms frequently used interchangeably in marketing and public relations circles are “social monitoring” and “social listening.” However, these strategies serve different purposes and […]

Your phone buzzes. Another notification. Then another. Something’s happening online, and it involves your brand. What started as a few scattered comments is picking up steam across social platforms. The mentions are multiplying, and not in a good way. This scenario plays out for businesses every day. Online crisis communication has become essential because digital

In 2026, North Carolina businesses are in prime position to level up their communications game. From AI shifting from a buzzword to a baseline tool, PR is changing fast.  Keep reading to learn more about the biggest 2026 PR trends with local Raleigh and Charlotte PR firms.  AI Gets Real Nearly all PR pros have

2026 is shaping up to be a turning point for PR companies in Charlotte, NC and Raleigh, NC. As brands demand localized storytelling, real-time engagement, and authenticity, PR agencies need to stay strategic.  Keep reading to explore the trends likely to define PR this year, and examine how local firms are adapting. The Rise of

With social media platforms constantly changing their algorithms, policies, and audience behaviors, managing public perception has become a moving target. What worked five years ago — or even last year — doesn’t necessarily work today. Reputation management once relied heavily on press releases, media relations, and carefully crafted crisis statements. However, as online engagement becomes