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Public Relations

McKeeman Communications Announces Four New Clients: F&D Huebner, Dixon Foods Group, ParVentures and Futures Unlimited

McKeeman Communications Announces Four New Clients: F&D Huebner, Dixon Foods Group, ParVentures and Futures Unlimited    JANUARY 29, 2018—McKeeman Communications, a public relations agency headquartered in Raleigh, NC with another office in Nashville, TN, announces four new accounts within the food and beverage industry. These public relations client partnerships were established based on the firm’s …

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Three Realities That Cut Your PR Agency Search Time in Half

First, Get the Right Fit Partner This is part one of a three-part series on healthy, successful business relationships between companies and outsourced partners. Spoiler alert: you won’t be finding any agency-client horror stories here. Helpful tips? Yes indeed. Ready for some straight talk? We’re all busy executives and business owners, so let’s just get …

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McKeeman Communications: Your Full-Service Nashville Public Relations Firm

Get your story out there with help from the pros at McKeeman Communications. We partner with our clients to provide fresh, vibrant messaging that motivates. It’s interesting to think about all of the reasons why a business or organization may benefit from the services of a Nashville PR firm. If you’re a local Nashville business …

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Do These Three Things When Your Business is Facing a Crisis

Suffering from a Nashville public relations snafu? Learn three tactics that can help manage any crisis; then find out how to plan ahead for specific crisis situations. Today when people hear that a business or organization faced a crisis, thoughts usually go straight to social media: they think it must have been a tweet or …

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Are online reviews hurting or helping your sales?

It’s no secret. Online continues to leapfrog more traditional media channels annually — both in use, and trust. In fact, one very popular restaurant chain has put all of their marketing dollars into digital channels. Let’s look at a couple of stats. 81% of folks conduct online research before making a purchase or visiting a business. 84% of people trust an …

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5 things NOT to say to a journalist

As you can imagine, in the public relations world, we are continually interacting with and building relationships with journalists. During my 25-plus years of media relations and crisis/issues management experience and into today, there’s one thing that’s remained consistent: the same media missteps continue to rear their ugly heads. What can you do to avoid the “media spokesperson …

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Top 3 reasons that your grand opening is just the beginning

“If you build it they will come.”  I’m a big Kevin Costner and Field of Dreams fan, but I’m a bigger fan of successful businesses. So, while the concept makes for a good movie premise, the busiest new restaurants realize that “launching and hoping” is not a strategy. Grand openings, market entries, new product launches …

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Today’s Special: 5 Tips to Grow and Sustain Your Opening

by Kim McKeeman Grand openings, market entries, new product launches – they’re a lot of work.  One restaurant owner described it as “birthing a baby.” I’m not a restaurant owner, but I have opened and rebranded my own business, helped restaurant owners open hundreds of locations and I’ve given birth to three boys. So, yep, …

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5 steps to avoiding crisis situations

Spoiler alert: it all begins with a simple issue. Believe it or not, avoiding a viral scandal or becoming the punch-line in late-night entertainment shows is manageable. The key lies in anticipating and solving issues through several simple — but not easy — steps. Make issue-solving core to your company culture. Practice and celebrate an issue-solving mentality. …

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