Email Marketing

The Power of Authenticity in Sponsored Content 

Brand Marketing, Email Marketing, Event Management, Market Entry, Media Relations, Public Relations, Social Media / By

As the world of media continues to evolve, so should your strategy. Adding paid media to your marketing mix can be a smart move. It can expand your reach, get you in front of the right audience, and maximize your results. But there’s a catch: if your sponsored content doesn’t feel genuine andit’s just a […]

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Naughty or Nice? 7 Tips for Keeping Your Emails on 2019’s Nice List

Leave a Comment / Brand Marketing, Business, Email Marketing, Public Relations / By

It’s that time of year again – the hap, happiest season of all! And kids everywhere are scratching out their wish lists, hoping they’ve been nice enough to stay off of Santa’s naughty list for another 365 days. As business owners, we’re scratching out other lists… the dos and don’ts we’ve learned from the past

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