Greenville, NC – April 18, 2018 – The Ronald McDonald House of Eastern NC recently appointed Whitney Williams, Greenville native and Account Supervisor at McKeeman Communications, to their Board of Directors. From a young age, Williams was familiar with the mission of the Ronald McDonald House, as her mother was among the first to stay …
Hi there, this is your friendly neighborhood intern speaking! Like most soon-to-be college graduates, I’ve been spending a lot of time reflecting on all the things I’ve gotten to learn and experience on my journey through higher education. This semester I had the opportunity to learn from the most incredible group of women, both professionally …
Who, what, where, why and when? The five “W”s are the foundation of journalism, but with the evolution of media and the 24-hour news cycle, there’s a lot more that goes into it – especially when you’re competing with breaking news and thousands of other pitches. You Think: Reporters want to talk to the CEO of …
What you think a TV reporter wants vs. what they really want Read More »
Calling the media to get your event covered? I can hear your groans from here. As a former news producer, I was often the person on the other end of the phone trying to let you down gently, “No, we won’t be able to attend your event today.” I promise, I wasn’t the bad guy. I …
Confessions of a Former News Producer: What it Takes to Get Media Coverage Read More »
McKeeman Communications, a 23-year agency specializing in public relations and communications, is proud to announce that Katie Parker has joined the company as a senior account executive and media relations manager. An Emmy-nominated television news veteran, Parker spent the past 13 years working in broadcast news in Charlotte and Raleigh, NC. McKeeman Communications CEO and owner …