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Month: March 2021

McKeeman Talks Social Influencers

 Once upon a time, brands relied mainly on big-name celebrities to serve as brand ambassadors and signed them on for multi-million-dollar endorsement deals. While this is still happening, brand endorsements are no longer dominated by superstars. The growth of social media gave rise to influencers: passionate content creators who create beautiful content to engage …

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How Restaurants Are Preparing For Reopening After COVID-19

   The restaurant industry is still reeling from the effects of COVID-19. Many establishments remain closed while some are still trying to make ends meet; potential health risks are preventing customers from dining out. Charlotte NC restaurant chain Showmars felt it had to evolve, and fast. “We learned quickly that we needed to be …

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