If you think TikTok is just a platform for dance routines, think again! 💃 TikTok is at the center of a vital ecosystem for more than 7 million small businesses, content creators, and marketers across the US.
What’s truly amazing is that more than half of these business owners attribute their success to TikTok, a platform that allows them to connect with customers they can’t reach anywhere else.
In 2023 alone, TikTok drove a staggering $15 billion in revenue for US small businesses. 🤯
But wait, what’s the latest tea with TikTok?
Enter the TikTok ban bill – known as the Protecting Americans from Foreign Adversary Controlled Act. TikTok’s parent company, ByteDance, now has less than a year to find a US-based entity willing to buy the company. Failure to comply would result in a ban on the beloved platform.
What does this mean for you and your customers?
First, breathe. 😮💨 TikTok will not disappear from your phone, nor will you get in trouble if you continue using it for your business. The platform will continue to operate as normal.
Our recommendation? Continue to maintain your presence on TikTok, keep your creative juices flowing, engage with your audience, and most importantly… don’t put all your eggs in one basket! 🧺 Ensure you have an integrated marketing plan that extends your presence across various social media platforms.
The digital world is your oyster. There are numerous alternatives featuring short-form, vertical video formats. Instagram and Facebook Reels, YouTube Shorts, and Snapchat Spotlight are all viable options for reaching your customers and driving engagement outside of TikTok.
Have questions? Need social media content support? We’d love to hear from you!