If you’re currently researching PR firms in Raleigh, North Carolina, you’ve likely found many options, and each may have a different idea of what you should include in your marketing budget for the coming year. While every business is different, the experts at McKeeman Communications recommend a crisis communication plan, social media presence, and proactive …

McKeeman Communications: Marketing Musts For Your 2023 Promotional Plan Read More »

Each year, McKeeman embarks on an agency development retreat – designed to cultivate strong relationships between colleagues, enrich the team’s collective and individual professional development, and dive into client and company goals. At this year’s “Camp McKeeman” in October, Media Relations Director, Katie, and Media Relations Manager, Jocelyn, led the team through an engaging presentation …

Top 5 things you need to pitch media Read More »

As interest rates continue to rise, the housing market slumps, and supply-chain issues plague the United States, many people are bracing for recession. But this does not mean that you should cancel your marketing budget. Instead, look for marketing verticals that allow you to reach your customers where they are and with the sentiments they …

Is There Such A Thing As Recession-Proof Marketing? Read More »

Our CEO, Kim, sat down with Jody Sutter, Founder and Owner of The Sutter Company, for a LinkedIn Live Series to talk about our agency’s customer journey. Really digging in on our key customers’ questions and needs has helped us get in front of clients – current and new – and opportunities. Watch the Video!

Hyper-local marketing is outreach on an extremely niche scale. Instead of identifying a specific demographic based on customer traits, hyper-local marketing focuses on the geographic region. Many PR firms in Charlotte, NC utilize this marketing approach for businesses looking to reach others in their immediate area. There are many benefits of hyper-local marketing. These include: …

Hyper-Local Marketing: A Brief Explanation Of A Targeted Approach Read More »

Your company’s social media strategies are an important part of its success. Although it is tempting to utilize the innate understanding of social media that your intern or youngest employees no doubt have, being able to navigate the business side of social media is a job best left to someone with more experience. While we …

Social Media Management Is Not For Interns Read More »