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What The Heck is EOS? And Do I Need to Know the Secret Handshake?

By Kim McKeeman | September 23, 2017

Okay, so our company has been practicing EOS (Entrepreneurial Operating System) for four years now, and as I like to share with our team – I always feel one day smarter than I did yesterday. And the kicker? The traction started right away. But, as EOS creator Gino Wickman shares, implementing EOS as your business’s […]

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Are your interns managing your social?

By Kim McKeeman | September 22, 2017

It’s tempting to unleash the millennials on your social outlets, because – why not? They’re practically on there all day anyway.  Unfortunately, just because your intern can write a good caption on their own Facebook page or Instagram, that doesn’t mean they can approach your company platforms with the appropriate strategy that aligns with your […]

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Are online reviews hurting or helping your sales?

By Kim McKeeman | August 17, 2017

It’s no secret. Online continues to leapfrog more traditional media channels annually — both in use, and trust. In fact, one very popular restaurant chain has put all of their marketing dollars into digital channels. Let’s look at a couple of stats. 81% of folks conduct online research before making a purchase or visiting a business. 84% of people trust an […]

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5 things NOT to say to a journalist

By Kim McKeeman | July 20, 2017

As you can imagine, in the public relations world, we are continually interacting with and building relationships with journalists. During my 25-plus years of media relations and crisis/issues management experience and into today, there’s one thing that’s remained consistent: the same media missteps continue to rear their ugly heads. What can you do to avoid the “media spokesperson […]

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Today’s Special: Media’s calling… now what?

By Kim McKeeman | July 17, 2017

For many business owners, an unexpected call from a reporter is about as fun as being caught going through a red light camera.  To avoid the internal fire drill, we always recommend having a media protocol plan for your business or organization that is simple (remember the KISS philosophy?) and shared by all.  Don’t know where […]

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