Television host Ellen DeGeneres got herself into a PR crisis when media outlets published an exposé on the alleged toxic work culture at her show, which was contrary to its warm, kind, and wholesome reputation. As allegations of racism, sexual misconduct, and poor treatment of employees emerged, PR experts felt that the celebrity’s crisis communications …

The Ellen PR Debacle: What PR Firms in Charlotte NC Can Learn On Effective Crisis Management Read More »

I don’t think the best crisis manager in the world could have been prepared for what 2020 had to bring.    Although trained in crisis management, and a professional crisis manager for more than two decades, 2020 had me “sharpening the saw” on these skills round-the-clock.   Whether a pandemic, a natural disaster, or a …

Don’t worry -we’ve been here before Read More »

For PR firms in Charlotte, NC, 2020 was definitely one for the books. It was a year filled with uncertainty and change, with businesses doing what they can to adapt and survive. What lessons did we learn from this tumultuous season and how do we use these lessons to successfully take on the opportunities and …

Lessons From The Year That Was And Navigating The Year That Is: Q&A With The McKeeman Team Read More »

PR firms in Raleigh, NC are constantly working to build relationships with journalists. Whether it’s to navigate through a PR crisis that threatens to damage a brand’s reputation or strengthen a brand’s thought leadership, here are five statements to avoid. “No comment.” At some point, a reporter will ask a question you’d rather not answer. …

When Media is Calling: 5 Things NOT To Say To A Reporter Read More »

It’s human nature: people tend to trust recommendations from people they know more than endorsements from celebrities or any other form of marketing. With this in mind, your employees actually play a significant role in building brand trust, especially on social media. According to everyonesocial, employees have an average of 1,090 social connections, have 5x …

Q&A: How To Turn Your Team Into Your Brand’s Social Media Advocates Read More »