blog

The 80/20 Rule of Crisis Management

By Kim McKeeman | April 26, 2017

Spoiler Alert: It All Starts With A Simple Issue We’ve seen some doozies recently in the news when it comes to companies behaving badly. It’s easy to think that those PR faux pas just happened out of the blue – after all, isn’t that what crises are?  Unpredictable situations, and you simply need to buckle […]

Read More

How to SPRING up your communication in 5 minutes

By Caroline Schmid | March 30, 2017

Yes. I did, unfortunately, just use an overused seasonal pun. But when spring cleaning is on the brain, what better time is there to spruce up your writing so that, you know, people actually READ it. As PR/communications professionals, we sometimes (ok, most of the time) overanalyze our language which results in flowery language, too […]

Read More

In five years I’ll be …

By Whitney Williams | March 7, 2017

Five years. To me, that seems like a long time when you break it down. Just one year: three hundred and sixty-five days, 52 weeks, and 8,760 hours. However, time flies…whether you’re having fun or not. Five years ago, I was a recent grad from East Carolina University. I was newly single, wanting to be […]

Read More

How I Knew PR Was For Me

By Ashley Spruill | March 2, 2017

When I tell people I work in public relations, I often get one of two reactions: “Oh, you mean advertising?” or “So, you’re like a spin doctor?” No. And no. Admittedly, for a while, I didn’t know how to describe my career choice either. Even when I declared it as a major, I didn’t really […]

Read More

Becky's 2017 Goal? Be More Like Grady

By Becky Ogburn | February 7, 2017

It’s really hard to believe that 2016 is now just a memory. It feels like I was just putting the Christmas tree up and baking cakes (still am). My question is, did I take a breath to enjoy the season? Did I take a breath and enjoy the vacation that we took last summer? When […]

Read More

Subtle accordian title

text goes here

agency633
Charlotte, North Carolina, USA uptown skyline at twilight.
Raleigh, North Carolina, USA skyline.
Durham, North Carolina, USA downtown skyline at twilight.
Nashville, Tennessee, USA downtown city skyline on the Cumberland River.