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Brand Marketing

Preparing Your Brand’s Reputation for the Back-to-School Rush

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As the back-to-school season approaches, businesses face a surge in activity, from retail to education-focused industries. For brands, it’s a critical time to ensure their reputation stands strong amid the rush. By proactively managing your brand’s image, you can handle the influx of customer interactions while maintaining a positive public perception. Here’s how to prepare …

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The Power of Influencer Marketing for Restaurants

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In today’s digital age, influencer marketing has emerged as a game-changer for many industries, including the restaurant sector. Leveraging the reach and credibility of influencers can significantly boost your restaurant’s visibility, engagement, and overall success. Let’s explore how influencer marketing can transform your restaurant marketing strategy and help your business thrive! Why Influencer Marketing Matters …

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Effective Restaurant Marketing Strategies to Boost Your Business

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Running a successful restaurant involves more than just offering delicious food. Effective marketing strategies are essential to attract and retain customers. Here are some key marketing strategies that can help you boost your restaurant business! Utilize Social Media Social media platforms are powerful tools for promoting your restaurant. Regularly post engaging content such as photos …

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5 Benefits of Digital Marketing for Your Brand

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Digital marketing encompasses all marketing efforts that utilize a device or the internet. Organizations use channels such as email, social media platforms, search engines, and websites to build relationships with potential and current customers. How does digital marketing benefit your business? Raleigh, NC PR Firm McKeeman Communications dives into 5 of these benefits. 1. Digital …

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How SEO and Media Relations Go Hand In Hand

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With the onslaught of 24-hour news cycles, consolidated newsrooms, and the possibility of AI-assisted writing, it’s getting harder to get journalists’ attention. PR Firms in Raleigh, NC are battling for top-of-mind awareness. If journalists receive as much as 100 pitches daily, how does one stand out? Search engine optimization (SEO) can help cut through the …

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Naughty or Nice? 7 Tips for Keeping Your Emails on 2019’s Nice List

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It’s that time of year again – the hap, happiest season of all! And kids everywhere are scratching out their wish lists, hoping they’ve been nice enough to stay off of Santa’s naughty list for another 365 days. As business owners, we’re scratching out other lists… the dos and don’ts we’ve learned from the past …

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