fbpx

Brand Marketing

Three Realities That Cut Your PR Agency Search Time in Half

First, Get the Right Fit Partner This is part one of a three-part series on healthy, successful business relationships between companies and outsourced partners. Spoiler alert: you won’t be finding any agency-client horror stories here. Helpful tips? Yes indeed. Ready for some straight talk? We’re all busy executives and business owners, so let’s just get …

Three Realities That Cut Your PR Agency Search Time in Half Read More »

3 Marketing Must-Haves For Your Business in 2018

It’s the most wonderful time of the year.   For business owners, C-suite executives and marketing teams, that phrase means a little something different. That’s right – it’s planning season people! Love it or hate it, we’re all eyeball deep in planning for 2018. Whether that means trimming budgets, approving increases or changing directions, now is the time …

3 Marketing Must-Haves For Your Business in 2018 Read More »

3 Steps to Avoid Getting Spooked by Crisis Situations

Let’s face it, tackling a crisis situation is not only daunting, it can be downright scary. Nothing gets the blood pumping like a social media issue going viral, or the local TV station calling for “your response” on an employee’s blunder. Crime situation? Alleged product tampering? Food-borne illness? Employee outburst caught on video? What about a poor sanitation rating or recordable …

3 Steps to Avoid Getting Spooked by Crisis Situations Read More »

Are online reviews hurting or helping your sales?

It’s no secret. Online continues to leapfrog more traditional media channels annually — both in use, and trust. In fact, one very popular restaurant chain has put all of their marketing dollars into digital channels. Let’s look at a couple of stats. 81% of folks conduct online research before making a purchase or visiting a business. 84% of people trust an …

Are online reviews hurting or helping your sales? Read More »

Top 3 reasons that your grand opening is just the beginning

“If you build it they will come.”  I’m a big Kevin Costner and Field of Dreams fan, but I’m a bigger fan of successful businesses. So, while the concept makes for a good movie premise, the busiest new restaurants realize that “launching and hoping” is not a strategy. Grand openings, market entries, new product launches …

Top 3 reasons that your grand opening is just the beginning Read More »

Today’s Special: 5 Tips to Grow and Sustain Your Opening

by Kim McKeeman Grand openings, market entries, new product launches – they’re a lot of work.  One restaurant owner described it as “birthing a baby.” I’m not a restaurant owner, but I have opened and rebranded my own business, helped restaurant owners open hundreds of locations and I’ve given birth to three boys. So, yep, …

Today’s Special: 5 Tips to Grow and Sustain Your Opening Read More »

5 steps to avoiding crisis situations

Spoiler alert: it all begins with a simple issue. Believe it or not, avoiding a viral scandal or becoming the punch-line in late-night entertainment shows is manageable. The key lies in anticipating and solving issues through several simple — but not easy — steps. Make issue-solving core to your company culture. Practice and celebrate an issue-solving mentality. …

5 steps to avoiding crisis situations Read More »

Scroll to Top