blog

Are your interns managing your social?

By Kim McKeeman | September 22, 2017

It’s tempting to unleash the millennials on your social outlets, because – why not? They’re practically on there all day anyway.  Unfortunately, just because your intern can write a good caption on their own Facebook page or Instagram, that doesn’t mean they can approach your company platforms with the appropriate strategy that aligns with your […]

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Are online reviews hurting or helping your sales?

By Kim McKeeman | August 17, 2017

It’s no secret. Online continues to leapfrog more traditional media channels annually — both in use, and trust. In fact, one very popular restaurant chain has put all of their marketing dollars into digital channels. Let’s look at a couple of stats. 81% of folks conduct online research before making a purchase or visiting a business. 84% of people trust an […]

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5 things NOT to say to a journalist

By Kim McKeeman | July 20, 2017

As you can imagine, in the public relations world, we are continually interacting with and building relationships with journalists. During my 25-plus years of media relations and crisis/issues management experience and into today, there’s one thing that’s remained consistent: the same media missteps continue to rear their ugly heads. What can you do to avoid the “media spokesperson […]

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Today’s Special: Media’s calling… now what?

By Kim McKeeman | July 17, 2017

For many business owners, an unexpected call from a reporter is about as fun as being caught going through a red light camera.  To avoid the internal fire drill, we always recommend having a media protocol plan for your business or organization that is simple (remember the KISS philosophy?) and shared by all.  Don’t know where […]

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Top 3 reasons that your grand opening is just the beginning

By Kim McKeeman | June 15, 2017

“If you build it they will come.”  I’m a big Kevin Costner and Field of Dreams fan, but I’m a bigger fan of successful businesses. So, while the concept makes for a good movie premise, the busiest new restaurants realize that “launching and hoping” is not a strategy. Grand openings, market entries, new product launches […]

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Charlotte, North Carolina, USA uptown skyline at twilight.
Raleigh, North Carolina, USA skyline.
Durham, North Carolina, USA downtown skyline at twilight.
Nashville, Tennessee, USA downtown city skyline on the Cumberland River.