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Crisis Management 101

By Kim McKeeman | October 18, 2017

Natural disasters just happen. We can prepare, but oftentimes we can’t prevent them. The same holds true for crisis situations. While you can take steps to cut issues off at the knees – before they become full-blown crises – sometimes they erupt with no warning.  Now what do you do? 1. Kick your crisis team […]

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What The Heck is EOS? And Do I Need to Know the Secret Handshake?

By Kim McKeeman | September 23, 2017

Okay, so our company has been practicing EOS (Entrepreneurial Operating System) for four years now, and as I like to share with our team – I always feel one day smarter than I did yesterday. And the kicker? The traction started right away. But, as EOS creator Gino Wickman shares, implementing EOS as your business’s […]

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Are your interns managing your social?

By Kim McKeeman | September 22, 2017

It’s tempting to unleash the millennials on your social outlets, because – why not? They’re practically on there all day anyway.  Unfortunately, just because your intern can write a good caption on their own Facebook page or Instagram, that doesn’t mean they can approach your company platforms with the appropriate strategy that aligns with your […]

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Are online reviews hurting or helping your sales?

By Kim McKeeman | August 17, 2017

It’s no secret. Online continues to leapfrog more traditional media channels annually — both in use, and trust. In fact, one very popular restaurant chain has put all of their marketing dollars into digital channels. Let’s look at a couple of stats. 81% of folks conduct online research before making a purchase or visiting a business. 84% of people trust an […]

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5 things NOT to say to a journalist

By Kim McKeeman | July 20, 2017

As you can imagine, in the public relations world, we are continually interacting with and building relationships with journalists. During my 25-plus years of media relations and crisis/issues management experience and into today, there’s one thing that’s remained consistent: the same media missteps continue to rear their ugly heads. What can you do to avoid the “media spokesperson […]

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