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5 things NOT to say to a journalist

By Kim McKeeman | July 20, 2017

As you can imagine, in the public relations world, we are continually interacting with and building relationships with journalists. During my 25-plus years of media relations and crisis/issues management experience and into today, there’s one thing that’s remained consistent: the same media missteps continue to rear their ugly heads. What can you do to avoid the “media spokesperson […]

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Today’s Special: Media’s calling… now what?

By Kim McKeeman | July 17, 2017

For many business owners, an unexpected call from a reporter is about as fun as being caught going through a red light camera.  To avoid the internal fire drill, we always recommend having a media protocol plan for your business or organization that is simple (remember the KISS philosophy?) and shared by all.  Don’t know where […]

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Top 3 reasons that your grand opening is just the beginning

By Kim McKeeman | June 15, 2017

“If you build it they will come.”  I’m a big Kevin Costner and Field of Dreams fan, but I’m a bigger fan of successful businesses. So, while the concept makes for a good movie premise, the busiest new restaurants realize that “launching and hoping” is not a strategy. Grand openings, market entries, new product launches […]

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Today’s Special: 5 Tips to Grow and Sustain Your Opening

By Kim McKeeman | June 15, 2017

by Kim McKeeman Grand openings, market entries, new product launches – they’re a lot of work.  One restaurant owner described it as “birthing a baby.” I’m not a restaurant owner, but I have opened and rebranded my own business, helped restaurant owners open hundreds of locations and I’ve given birth to three boys. So, yep, […]

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What’s My Social Media ROI?

By Whitney Williams | June 7, 2017

Like a post. Share a post. Comment on a post. Most people and businesses can catch on quickly to the dos and don’ts of social media, but have trouble understanding the “why” behind the “what.” Why do I need to care about engagement? Why do I want to grow my page likes or follower count? […]

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Charlotte, North Carolina, USA uptown skyline at twilight.
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