Discover the power of nostalgia marketing as we dive into ‘rosy retrospection’ and how restaurant brands like McDonald’s are reviving memories through innovative approaches, including local store marketing (LSM). Insights from McKeeman Communications, a trusted Raleigh, NC PR firm.
For 2023, let’s scratch talking about a completely “new year, new you.” Instead, let’s focus on what works. As busy business owners, restaurant executives and marketing professionals, you get that. Our best successes are often the result of a renewed commitment to your business’s strengths. For your 2023 marketing plans, that likely means resisting the …
Why your PR doesn’t need a new year’s resolution! Read More »
McKeeman Communications Announces Four New Clients: F&D Huebner, Dixon Foods Group, ParVentures and Futures Unlimited JANUARY 29, 2018—McKeeman Communications, a public relations agency headquartered in Raleigh, NC with another office in Nashville, TN, announces four new accounts within the food and beverage industry. These public relations client partnerships were established based on the firm’s …
As you can imagine, in the public relations world, we are continually interacting with and building relationships with journalists. During my 25-plus years of media relations and crisis/issues management experience and into today, there’s one thing that’s remained consistent: the same media missteps continue to rear their ugly heads. What can you do to avoid the “media spokesperson …
For many business owners, an unexpected call from a reporter is about as fun as being caught going through a red light camera. To avoid the internal fire drill, we always recommend having a media protocol plan for your business or organization that is simple (remember the KISS philosophy?) and shared by all. Don’t know where …
“If you build it they will come.” I’m a big Kevin Costner and Field of Dreams fan, but I’m a bigger fan of successful businesses. So, while the concept makes for a good movie premise, the busiest new restaurants realize that “launching and hoping” is not a strategy. Grand openings, market entries, new product launches …
Top 3 reasons that your grand opening is just the beginning Read More »
by Kim McKeeman Grand openings, market entries, new product launches – they’re a lot of work. One restaurant owner described it as “birthing a baby.” I’m not a restaurant owner, but I have opened and rebranded my own business, helped restaurant owners open hundreds of locations and I’ve given birth to three boys. So, yep, …
Today’s Special: 5 Tips to Grow and Sustain Your Opening Read More »
Like a post. Share a post. Comment on a post. Most people and businesses can catch on quickly to the dos and don’ts of social media, but have trouble understanding the “why” behind the “what.” Why do I need to care about engagement? Why do I want to grow my page likes or follower count? …
Spoiler alert: it all begins with a simple issue. Believe it or not, avoiding a viral scandal or becoming the punch-line in late-night entertainment shows is manageable. The key lies in anticipating and solving issues through several simple — but not easy — steps. Make issue-solving core to your company culture. Practice and celebrate an issue-solving mentality. …