Marketing
Social Media Feedback is a True Business Gift
I know, it’s a tough message – we want you to embrace your haters on social media. I can already see the eyes rolling. When we’re confronted with the online criticism, your instincts may tell you to pick a fight or delete and ignore. But let me ask you this. What if you saw your …
4 Ways to “Foster the Love” in your Business/Agency Relationship
This is part two of a three-part series on healthy, successful business relationships between companies and outsourced partners. Part one focused on finding your best client/PR agency fit. As business professionals, we work with outsourced partners with specific expertise. Like personal relationships, business partnerships need time, attention, and, yes, a little bit of love. While I’m …
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Three Realities That Cut Your PR Agency Search Time in Half
First, Get the Right Fit Partner This is part one of a three-part series on healthy, successful business relationships between companies and outsourced partners. Spoiler alert: you won’t be finding any agency-client horror stories here. Helpful tips? Yes indeed. Ready for some straight talk? We’re all busy executives and business owners, so let’s just get …
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Looking back, moving forward
It’s the most wonderful time of the year – as the song goes. At McKeeman, we wholeheartedly agree. There’s a feeling of accomplishment about the previous year, and a sense of wonder about what the new year will bring. We’ve included some reflections, some musings, and some “must-haves” for 2018 from each McKeeman team member. …
3 Steps to Avoid Getting Spooked by Crisis Situations
Let’s face it, tackling a crisis situation is not only daunting, it can be downright scary. Nothing gets the blood pumping like a social media issue going viral, or the local TV station calling for “your response” on an employee’s blunder. Crime situation? Alleged product tampering? Food-borne illness? Employee outburst caught on video? What about a poor sanitation rating or recordable …
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Crisis Management 101
Natural disasters just happen. We can prepare, but oftentimes we can’t prevent them. The same holds true for crisis situations. While you can take steps to cut issues off at the knees – before they become full-blown crises – sometimes they erupt with no warning. Now what do you do? 1. Kick your crisis team …
Today’s Special: 5 Tips to Grow and Sustain Your Opening
by Kim McKeeman Grand openings, market entries, new product launches – they’re a lot of work. One restaurant owner described it as “birthing a baby.” I’m not a restaurant owner, but I have opened and rebranded my own business, helped restaurant owners open hundreds of locations and I’ve given birth to three boys. So, yep, …
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What’s My Social Media ROI?
Like a post. Share a post. Comment on a post. Most people and businesses can catch on quickly to the dos and don’ts of social media, but have trouble understanding the “why” behind the “what.” Why do I need to care about engagement? Why do I want to grow my page likes or follower count? …
5 steps to avoiding crisis situations
Spoiler alert: it all begins with a simple issue. Believe it or not, avoiding a viral scandal or becoming the punch-line in late-night entertainment shows is manageable. The key lies in anticipating and solving issues through several simple — but not easy — steps. Make issue-solving core to your company culture. Practice and celebrate an issue-solving mentality. …