Kim McKeeman here! I read an article in the Harvard Business Review this morning that really hit home for me. It said we must remain committed to maintaining the trust our businesses have built during the pandemic. Coincidently, I’ve been hyper-focused on trust because my PR firm’s team is reading Patrick Lencioni’s Five Dysfunctions of a Team (my fourth time reading it, and […]
Brand Trust Is A Must Read More »
Digital marketing encompasses all marketing efforts that utilize a device or the internet. Organizations use channels such as email, social media platforms, search engines, and websites to build relationships with potential and current customers. How does digital marketing benefit your business? Raleigh, NC PR Firm McKeeman Communications dives into 5 of these benefits. 1. Digital
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McKeeman Communications spoke to Tyler Krause, Founder and CEO of Conversion First Marketing. For the last six years Tyler and his team have been helping business owners maximize their online leads through a variety of strategies, among which is search engine optimization (SEO). Tyler talks about what SEO is and its role in an
Q&A: McKeeman Discusses SEO with Tyler Krause Read More »
Once upon a time, brands relied mainly on big-name celebrities to serve as brand ambassadors and signed them on for multi-million-dollar endorsement deals. While this is still happening, brand endorsements are no longer dominated by superstars. The growth of social media gave rise to influencers: passionate content creators who create beautiful content to engage
McKeeman Talks Social Influencers Read More »
The restaurant industry is still reeling from the effects of COVID-19. Many establishments remain closed while some are still trying to make ends meet; potential health risks are preventing customers from dining out. Charlotte NC restaurant chain Showmars felt it had to evolve, and fast. “We learned quickly that we needed to be
How Restaurants Are Preparing For Reopening After COVID-19 Read More »
How can a non-profit organization contribute to thrive and remain relevant amidst the challenges brought about by COVID-19? For Curamericas Global, a non-profit committed to making a difference in the lives of women and children through access to healthcare, they had to pivot, fast. “We’ve been through this before. We’ve dealt with Ebola in Liberia,”
Nonprofits Pivoting During COVID-19 Read More »
Journalists are always on the lookout for fresh stories to write, even more so now that there’s a shift toward digital platforms, news has to be available and updated 24/7. But with leaner teams and a global pandemic turning the world upside down, how does one effectively pitch stories and catch their attention?
New Pitching and Storytelling During a Pandemic Read More »
Imagine owning a cafe. You overhear a customer comment that the pastries you’re serving are dry. You ask around to verify if there are other customers who feel the same way. You listen to what they’re saying and make the necessary adjustments; soon customers are raving about your latest offerings and are recommending them to
The Importance of Social Listening With Wendy Scherer Read More »
2020 was a year that taught us a lot about the power of communications and behaviors. As the world embarks on moving from the global pandemic crisis to recovery, it’s clear that consumer behaviors, in all aspects of life, won’t be returning to “normal” any time soon. We say it often – “control what you can control.” Those changed behaviors? Not something we
Seize the opportunity! How the pandemic is changing consumer behavior Read More »
The Public Relations Society of America defines public relations (PR) as a strategic communication process that builds mutually beneficial relationships between organizations and their publics. If you are exploring the possibility of hiring a PR firm in Charlotte or Raleigh, you might be wondering how PR differs from marketing, what a PR firm does exactly,
5 Things PR Firms Will Do For Your Business Read More »