Jocelyn Elmore, Media Relations Manager It’s not every day you land a media interview. You’re likely jumping for joy that a reporter wants to speak to you (trust us, your PR team is equally as excited – you should see our Slack channels). Reality will soon start to set in that now, you actually have …

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In today’s digital age, having a robust social media presence is crucial for businesses aiming to stay competitive and engage effectively with their audience. An integrated social media strategy not only enhances brand visibility but also drives engagement, boosts conversions, and builds lasting relationships with customers. Here’s why integrating social media into your marketing and …

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Video marketing is rapidly evolving, shaping new ways for businesses to connect with their audiences. As we watch the trends of 2024 unfold, there are already several key developments that are poised to redefine the landscape of video marketing strategies in the second half of the year and into 2025. Let’s explore the future of …

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Are you “listening” to your customers? Well, of course, you are – we hope. But, what’s with the quotation marks you ask? There’s a different kind of online “listening” happening these days. Before the World Wide Web became what it is today, customers called, asked for a manager, or wrote a letter to share their experience with a business …

Are you really listening to your customers? How to keep a pulse on your online reputation Read More »

In the dynamic world of restaurant marketing, crisis communications is a crucial element that can make or break your business. Whether it’s a food safety issue, negative reviews, or a public relations nightmare, how you handle a crisis will significantly impact your restaurant’s reputation and customer loyalty. Here are some best practices for effective crisis …

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In today’s digital age, social media has transformed how businesses manage their reputations. With platforms like Facebook, Twitter, Instagram, TikTok, and LinkedIn playing a significant role in shaping public perception, companies must understand the impact social media can have on their reputation management strategies! The Double-Edged Sword of Social Media Social media is a double-edged …

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