As the back-to-school season approaches, businesses face a surge in activity, from retail to education-focused industries. For brands, it’s a critical time to ensure their reputation stands strong amid the rush. By proactively managing your brand’s image, you can handle the influx of customer interactions while maintaining a positive public perception. Here’s how to prepare …

Preparing Your Brand’s Reputation for the Back-to-School Rush Read More »

In today’s digital age, influencer marketing has emerged as a game-changer for many industries, including the restaurant sector. Leveraging the reach and credibility of influencers can significantly boost your restaurant’s visibility, engagement, and overall success. Let’s explore how influencer marketing can transform your restaurant marketing strategy and help your business thrive! Why Influencer Marketing Matters …

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In today’s fast-paced digital world, a crisis can strike at any time, potentially damaging your business’s reputation and bottom line. Whether it’s a product recall, social media backlash, or a natural disaster, how you respond can make all the difference. This guide from McKeeman Communications will walk you through the essentials of crisis communications, helping …

Crisis Communications 101: Preparing Your Business for the Unexpected Read More »

Jocelyn Elmore, Media Relations Manager It’s not every day you land a media interview. You’re likely jumping for joy that a reporter wants to speak to you (trust us, your PR team is equally as excited – you should see our Slack channels). Reality will soon start to set in that now, you actually have …

You’ve landed a media interview! Now what? Read More »

In today’s digital age, having a robust social media presence is crucial for businesses aiming to stay competitive and engage effectively with their audience. An integrated social media strategy not only enhances brand visibility but also drives engagement, boosts conversions, and builds lasting relationships with customers. Here’s why integrating social media into your marketing and …

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Video marketing is rapidly evolving, shaping new ways for businesses to connect with their audiences. As we watch the trends of 2024 unfold, there are already several key developments that are poised to redefine the landscape of video marketing strategies in the second half of the year and into 2025. Let’s explore the future of …

The Future of Video Marketing: Trends to Watch in 2024 Read More »