With 2025 approaching, planning season is now. With planning, comes evaluation and, yes, a bit of scrutinizing. Especially when it comes to your marketing communications. Below are three tips on how to pulse-check your communications and action steps to boost your results in the new year.  Are your marketing communications strategies and tactics laddering up …

Afraid Your Communication Efforts Aren’t Working? Don’t Get Spooked – Act. Read More »

Over the years, our team has conducted dozens of crisis and issues management trainings and managed hundreds of client issues and crises. One of the most critical learnings has been the importance of identifying and addressing the issue before it escalates into a full-blown crisis.  But…what if you don’t – what’s the playbook? How do …

How To Prepare Your Team for a Crisis Read More »

Seasonal changes impact consumer behavior more than we realize. As businesses, adapting your marketing strategies to these changes ensures you stay relevant and in demand. Let’s explore why seasonal marketing adjustments are vital and how to approach them effectively with McKeeman Communications, an expert marketing agency.  Why Seasonal Marketing Matters Understanding your audience’s needs is …

The Importance of Seasonal Marketing Adjustments Read More »

As the back-to-school season approaches, businesses face a surge in activity, from retail to education-focused industries. For brands, it’s a critical time to ensure their reputation stands strong amid the rush. By proactively managing your brand’s image, you can handle the influx of customer interactions while maintaining a positive public perception. Here’s how to prepare …

Preparing Your Brand’s Reputation for the Back-to-School Rush Read More »

In today’s digital age, influencer marketing has emerged as a game-changer for many industries, including the restaurant sector. Leveraging the reach and credibility of influencers can significantly boost your restaurant’s visibility, engagement, and overall success. Let’s explore how influencer marketing can transform your restaurant marketing strategy and help your business thrive! Why Influencer Marketing Matters …

The Power of Influencer Marketing for Restaurants Read More »

In today’s fast-paced digital world, a crisis can strike at any time, potentially damaging your business’s reputation and bottom line. Whether it’s a product recall, social media backlash, or a natural disaster, how you respond can make all the difference. This guide from McKeeman Communications will walk you through the essentials of crisis communications, helping …

Crisis Communications 101: Preparing Your Business for the Unexpected Read More »