Media reputation is fragile and opportunities are fleeting. Whether you’re a CEO, nonprofit leader, or local entrepreneur, Charlotte media training equips you to speak with confidence, credibility, and clarity. Keep reading to learn more about why it matters now more than ever with McKeeman Communications! The Changing Media Landscape  We’re in the era of 24/7 …

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Unlocking business growth means creating harmony across PR, digital, and social media. When done right, campaigns amplify each other, storytelling feels authentic, and audiences connect emotionally. Keep reading to learn more about how to align PR, digital, and social media strategy for growth with McKeeman Communications, a Raleigh marketing agency. Why Alignment Is Non-Negotiable for …

How to Align Your PR, Digital, and Social Media Strategy for Business Growth Read More »

Networking can feel awkward. You’re not alone in this feeling! You’re expected to introduce yourself, make small talk and sometimes even ‘sell’ an opportunity.  As a PR agency, we’re often guiding our clients on how to build relationships with media, customers and communities. But, we’re also a small, women-owned business (celebrating 30 years, smile). That …

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By: Yianni Peroulas How Did I Get Here?   Like most business students at the University of North Carolina – Chapel Hill, I was ambushed early in my college career by countless peers, advisors, and family members asking about my post-grad plans.   Instead of choosing a concentration early, I made it my goal to diversify my …

My Internship at McKeeman Read More »

Real estate isn’t just about listings. It’s about relationships, reputation, and resonance. Savvy agents know that well-timed public relations can fuel trust, generate leads, and ultimately close more deals. Keep reading to explore how partnering with a PR agency can elevate your visibility, boost credibility, and help you stand out in a crowded market with …

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Digital platforms have revolutionized how stories are told. A tweet can spark as much buzz as a front-page feature, and a TikTok video might light up faster than any broadcast segment. Yet, the core of PR remains unchanged. Modern audiences still crave authenticity. They want real voices, behind-the-scenes glimpses, and genuine connections. That’s not something …

Is Traditional PR Dead? The Future of Media Coverage in a Digital World Read More »