As the world of media continues to evolve, so should your strategy. Adding paid media to your marketing mix can be a smart move. It can expand your reach, get you in front of the right audience, and maximize your results. But there’s a catch: if your sponsored content doesn’t feel genuine andit’s just a …

The Power of Authenticity in Sponsored Content  Read More »

The right PR agency can be a game-changer for your business but knowing where to start and what to look for can be overwhelming. Should you look for a boutique agency or a national firm? Focus on teams with a specific niche?  No matter what, you want a team that shares your values, prioritizes your …

3 Things You Deserve From Your PR Agency  Read More »

Media reputation is fragile and opportunities are fleeting. Whether you’re a CEO, nonprofit leader, or local entrepreneur, Charlotte media training equips you to speak with confidence, credibility, and clarity. Keep reading to learn more about why it matters now more than ever with McKeeman Communications! The Changing Media Landscape  We’re in the era of 24/7 …

Why Charlotte Media Training Is a Must in 2025 Read More »

Unlocking business growth means creating harmony across PR, digital, and social media. When done right, campaigns amplify each other, storytelling feels authentic, and audiences connect emotionally. Keep reading to learn more about how to align PR, digital, and social media strategy for growth with McKeeman Communications, a Raleigh marketing agency. Why Alignment Is Non-Negotiable for …

How to Align Your PR, Digital, and Social Media Strategy for Business Growth Read More »

Networking can feel awkward. You’re not alone in this feeling! You’re expected to introduce yourself, make small talk and sometimes even ‘sell’ an opportunity.  As a PR agency, we’re often guiding our clients on how to build relationships with media, customers and communities. But, we’re also a small, women-owned business (celebrating 30 years, smile). That …

Let’s Be Real: Networking Can Feel Awkward Read More »

By: Yianni Peroulas How Did I Get Here?   Like most business students at the University of North Carolina – Chapel Hill, I was ambushed early in my college career by countless peers, advisors, and family members asking about my post-grad plans.   Instead of choosing a concentration early, I made it my goal to diversify my …

My Internship at McKeeman Read More »