If you think TikTok is just a platform for dance routines, think again! 💃 TikTok is at the center of a vital ecosystem for more than 7 million small businesses, content creators, and marketers across the US.   What’s truly amazing is that more than half of these business owners attribute their success to TikTok, a …

Decoding the TikTok “ban”: Everything you need to know in a nutshell   Read More »

In today’s fast-paced digital world, a crisis can strike at any moment, threatening the reputation and stability of your brand. Having a robust crisis communications strategy is essential to navigate such turbulent times. This is where Public Relations (PR) agencies come into play, providing invaluable support and expertise. Let’s explore how PR agencies can help …

How PR Agencies Can Help Protect Your Brand During a Crisis Read More »

Running a successful restaurant involves more than just offering delicious food. Effective marketing strategies are essential to attract and retain customers. Here are some key marketing strategies that can help you boost your restaurant business! Utilize Social Media Social media platforms are powerful tools for promoting your restaurant. Regularly post engaging content such as photos …

Effective Restaurant Marketing Strategies to Boost Your Business Read More »

In the dynamic realm of food and beverage, where consumer trust is paramount, adept crisis management is a necessity. Whether it’s a product recall, food safety issue, or a public relations nightmare, handling challenges with grace can make or break a brand’s reputation. Here’s how to navigate turbulent waters in food and beverage public relations: …

Crisis Management in Food and Beverage PR: How to Handle Challenges Gracefully Read More »

In today’s competitive restaurant industry, it’s essential to stand out from the crowd. While offering great food and service is crucial, gaining media coverage can significantly boost your visibility and attract more customers. Crafting a compelling PR pitch is key to capturing the attention of journalists and securing coverage for your restaurant. Here are some …

Crafting the Perfect Restaurant PR Pitch: Tips for Getting Media Coverage Read More »

Hola, this is Alessandra, McKeeman’s Social Media Manager!👋 Let’s talk about my recent adventure: a master class on video production for social media.  With today’s technology, the power of video content shines brighter than ever before. Did you know that 95% of users retain information presented through videos, while only 10% remember the same content …

The Power of Video Content Read More »