Recently I’ve been sharing “comeback” trends we’ve been observing in restaurant marketing that should find a way into your 2024 plans. Now we’re shining a spotlight on sponsored content. Gasp…a paid media tactic coming from a PR professional? Hear me out. Actually, I’ve never been a one-size-fits-all type of marketer. I’m always on the hunt …

How a dash of sponsored content can enhance your marketing recipe Read More »

The restaurant industry has always been a dynamic and competitive field, but recent years have brought unprecedented challenges. From the COVID-19 pandemic to changing consumer preferences, restaurant owners and operators are facing a new set of hurdles that require innovative solutions. In this blog post, we will explore the top three challenges impacting the restaurant …

Navigating the Challenges of the Post-Pandemic Restaurant Industry: Strategies for Marketing Success Read More »

There are times when businesses face a decline in transactions, and it can be a cause for concern. However, with a well-crafted marketing plan, you can combat declining transactions and get your business back on track. In this blog, we will explore strategies and steps to develop a solid marketing plan that can help you …

How to Combat Declining Transactions with a Solid Marketing Plan Read More »

In our current business landscape, customers are inundated with choices, and their purchasing decisions often go beyond the tangible benefits of a product. Instead, they seek emotional connections with brands that resonate with their values and aspirations. This is where storytelling comes into play as a powerful tool to tap into these emotional connections and …

Utilize Storytelling to Tap Into Emotional Connections that Drive Returning, Loyal Customers vs Selling Products Read More »

As social media continues to become an increasingly powerful tool for businesses to connect with their customers, it’s not just about posting content and engaging with your audience. Social listening is a crucial aspect of effective customer recovery and retention. In this blog, we’ll explore how businesses can harness the power of social listening to …

How to Use Social Listening As a Customer Recovery Tool Read More »

Discover the power of nostalgia marketing as we dive into 'rosy retrospection' and how restaurant brands like McDonald's are reviving memories through innovative approaches, including local store marketing (LSM). Insights from McKeeman Communications, a trusted Raleigh, NC PR firm.