Discover the power of nostalgia marketing as we dive into ‘rosy retrospection’ and how restaurant brands like McDonald’s are reviving memories through innovative approaches, including local store marketing (LSM). Insights from McKeeman Communications, a trusted Raleigh, NC PR firm.
For 2023, let’s scratch talking about a completely “new year, new you.” Instead, let’s focus on what works. As busy business owners, restaurant executives and marketing professionals, you get that. Our best successes are often the result of a renewed commitment to your business’s strengths. For your 2023 marketing plans, that likely means resisting the …
Why your PR doesn’t need a new year’s resolution! Read More »
I know, it’s a tough message – we want you to embrace your haters on social media. I can already see the eyes rolling. When we’re confronted with the online criticism, your instincts may tell you to pick a fight or delete and ignore. But let me ask you this. What if you saw your …
It’s the most wonderful time of the year – as the song goes. At McKeeman, we wholeheartedly agree. There’s a feeling of accomplishment about the previous year, and a sense of wonder about what the new year will bring. We’ve included some reflections, some musings, and some “must-haves” for 2018 from each McKeeman team member. …
Let’s face it, tackling a crisis situation is not only daunting, it can be downright scary. Nothing gets the blood pumping like a social media issue going viral, or the local TV station calling for “your response” on an employee’s blunder. Crime situation? Alleged product tampering? Food-borne illness? Employee outburst caught on video? What about a poor sanitation rating or recordable …
3 Steps to Avoid Getting Spooked by Crisis Situations Read More »
Natural disasters just happen. We can prepare, but oftentimes we can’t prevent them. The same holds true for crisis situations. While you can take steps to cut issues off at the knees – before they become full-blown crises – sometimes they erupt with no warning. Now what do you do? 1. Kick your crisis team …