The Rise of Community Marketing in the Digital Age: Why It Belongs in Your 2026 Communications Strategy
The Rise of Community Marketing in the Digital Age: Why It Belongs in Your 2026 Communications Strategy
communications
Earned Media: Your Brand’s Secret Weapon in the AI Era
We know, there’s a lot of buzz (and confusion) about how brands show up in AI platforms like ChatGPT, Perplexity and Google’s Gemini. Some people are excited, some are nervous, and most are just trying to figure out what it all really means. Here’s the truth: AI is changing how people find and form opinions about your brand. When someone hears about your company for the …
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Demystifying Data
The stories behind the numbers It’s the most wonderful time of the year – and we don’t mean the holidays. For us, and for many businesses, the end of the year brings the building of annual recap reports. Ok, so maybe that’s not what makes this time of year wonderful, but it is a critical …
Afraid Your Communication Efforts Aren’t Working? Don’t Get Spooked – Act.
With 2025 approaching, planning season is now. With planning, comes evaluation and, yes, a bit of scrutinizing. Especially when it comes to your marketing communications. Below are three tips on how to pulse-check your communications and action steps to boost your results in the new year. Are your marketing communications strategies and tactics laddering up …
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You’ve landed a media interview! Now what?
Jocelyn Elmore, Media Relations Manager It’s not every day you land a media interview. You’re likely jumping for joy that a reporter wants to speak to you (trust us, your PR team is equally as excited – you should see our Slack channels). Reality will soon start to set in that now, you actually have …
Some things never go out of style in the marketing world
Discover the power of nostalgia marketing as we dive into ‘rosy retrospection’ and how restaurant brands like McDonald’s are reviving memories through innovative approaches, including local store marketing (LSM). Insights from McKeeman Communications, a trusted Raleigh, NC PR firm.
Why your PR doesn’t need a new year’s resolution!
For 2023, let’s scratch talking about a completely “new year, new you.” Instead, let’s focus on what works. As busy business owners, restaurant executives and marketing professionals, you get that. Our best successes are often the result of a renewed commitment to your business’s strengths. For your 2023 marketing plans, that likely means resisting the …
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Social Media Feedback is a True Business Gift
I know, it’s a tough message – we want you to embrace your haters on social media. I can already see the eyes rolling. When we’re confronted with the online criticism, your instincts may tell you to pick a fight or delete and ignore. But let me ask you this. What if you saw your …
Looking back, moving forward
It’s the most wonderful time of the year – as the song goes. At McKeeman, we wholeheartedly agree. There’s a feeling of accomplishment about the previous year, and a sense of wonder about what the new year will bring. We’ve included some reflections, some musings, and some “must-haves” for 2018 from each McKeeman team member. …