Business
3 Reasons You Need to Ask Your Customers for Reviews
Remember when marketing meant spending almost all of your annual budget on TV campaigns, radio spots, billboards and, gasp, even newspaper ads? Fast forward to now. While “traditional paid media” remains important, what really brings people through the door is how they feel about a brand or product. From Harvard Business Review to Psychology Today, …
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McKeeman Communications Kicks off the year with two agency of record announcements
PR and Communications Company Grows Restaurant and Entertainment Practice Areas Raleigh, NC – February 5, 2019 – The start of a new year has brought exciting news for McKeeman Communications, a public relations agency headquartered in Raleigh, NC with offices in Charlotte, NC and Nashville, TN. Thanks to the firm’s proven expertise in public relations, media relations, …
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3 PR and Marketing Strategies to Give Your Business in 2019
We’re all ready to sit back, prop our feet up, and ring in a new year with family and friends, but wait.As business owners, our best planning is NOW—while the past year’s still fresh in our minds and the new year hasn’t quite gotten here. So let’s not totally relax…not yet. Instead let’s think about …
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Naughty or Nice? 7 Tips for Keeping Your Emails on 2019’s Nice List
It’s that time of year again – the hap, happiest season of all! And kids everywhere are scratching out their wish lists, hoping they’ve been nice enough to stay off of Santa’s naughty list for another 365 days. As business owners, we’re scratching out other lists… the dos and don’ts we’ve learned from the past …
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Social Media Feedback is a True Business Gift
I know, it’s a tough message – we want you to embrace your haters on social media. I can already see the eyes rolling. When we’re confronted with the online criticism, your instincts may tell you to pick a fight or delete and ignore. But let me ask you this. What if you saw your …
Meet Our Newest McKeeman Maven, Katie Parker
McKeeman Communications, a 23-year agency specializing in public relations and communications, is proud to announce that Katie Parker has joined the company as a senior account executive and media relations manager. An Emmy-nominated television news veteran, Parker spent the past 13 years working in broadcast news in Charlotte and Raleigh, NC. McKeeman Communications CEO and owner …
4 Ways to “Foster the Love” in your Business/Agency Relationship
This is part two of a three-part series on healthy, successful business relationships between companies and outsourced partners. Part one focused on finding your best client/PR agency fit. As business professionals, we work with outsourced partners with specific expertise. Like personal relationships, business partnerships need time, attention, and, yes, a little bit of love. While I’m …
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McKeeman Communications Announces Four New Clients: F&D Huebner, Dixon Foods Group, ParVentures and Futures Unlimited
McKeeman Communications Announces Four New Clients: F&D Huebner, Dixon Foods Group, ParVentures and Futures Unlimited JANUARY 29, 2018—McKeeman Communications, a public relations agency headquartered in Raleigh, NC with another office in Nashville, TN, announces four new accounts within the food and beverage industry. These public relations client partnerships were established based on the firm’s …
Three Realities That Cut Your PR Agency Search Time in Half
First, Get the Right Fit Partner This is part one of a three-part series on healthy, successful business relationships between companies and outsourced partners. Spoiler alert: you won’t be finding any agency-client horror stories here. Helpful tips? Yes indeed. Ready for some straight talk? We’re all busy executives and business owners, so let’s just get …
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