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The Importance of Social Listening With Wendy Scherer

By Admin Mckeeman | March 9, 2021

Imagine owning a cafe. You overhear a customer comment that the pastries you’re serving are dry. You ask around to verify if there are other customers who feel the same way. You listen to what they’re saying and make the necessary adjustments; soon customers are raving about your latest offerings and are recommending them to […]

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Seize the opportunity! How the pandemic is changing consumer behavior

By Admin Mckeeman | February 17, 2021

2020 was a year that taught us a lot about the power of communications and behaviors.   As the world embarks on moving from the global pandemic crisis to recovery, it’s clear that consumer behaviors, in all aspects of life, won’t be returning to “normal” any time soon.  We say it often – “control what you can control.” Those changed behaviors? Not something we […]

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Don’t worry -we’ve been here before

By Admin Mckeeman | December 22, 2020
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Lessons From The Year That Was And Navigating The Year That Is: Q&A With The McKeeman Team

By Admin Mckeeman | December 15, 2020

For PR firms in Charlotte, NC, 2020 was definitely one for the books. It was a year filled with uncertainty and change, with businesses doing what they can to adapt and survive. What lessons did we learn from this tumultuous season and how do we use these lessons to successfully take on the opportunities and […]

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When Media is Calling: 5 Things NOT To Say To A Reporter

By Admin Mckeeman | November 17, 2020

PR firms in Raleigh, NC are constantly working to build relationships with journalists. Whether it’s to navigate through a PR crisis that threatens to damage a brand’s reputation or strengthen a brand’s thought leadership, here are five statements to avoid. “No comment.” At some point, a reporter will ask a question you’d rather not answer. […]

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