Seize the opportunity! How the pandemic is changing consumer behavior
2020 was a year that taught us a lot about the power of communications and behaviors. As the world embarks on moving from the global pandemic crisis to recovery, it’s clear that consumer behaviors, in all aspects of life, won’t be returning to “normal” any time soon. We say it often – “control what you can control.” Those changed behaviors? Not something we […]
Read MoreThe Ellen PR Debacle: What PR Firms in Charlotte NC Can Learn On Effective Crisis Management
Television host Ellen DeGeneres got herself into a PR crisis when media outlets published an exposé on the alleged toxic work culture at her show, which was contrary to its warm, kind, and wholesome reputation. As allegations of racism, sexual misconduct, and poor treatment of employees emerged, PR experts felt that the celebrity’s crisis communications […]
Read MoreLessons From The Year That Was And Navigating The Year That Is: Q&A With The McKeeman Team
For PR firms in Charlotte, NC, 2020 was definitely one for the books. It was a year filled with uncertainty and change, with businesses doing what they can to adapt and survive. What lessons did we learn from this tumultuous season and how do we use these lessons to successfully take on the opportunities and […]
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