for the greater good

By Admin Mckeeman | April 25, 2020

It’s an agency core value that we hold extremely high – here’s why: We founded our company with “For the Greater Good” in mind. Twenty-five years ago, I wanted to solve a work-life integration issue.  We sought a better way to create a communications agency that allowed outstanding PR colleagues to pursue their professional passions […]

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Freakishly Curious Problem Solvers

By Admin McKeeman | April 13, 2020

Kim McKeeman, CEO When I started my agency 25 years ago, I knew there had to be a better way to surround myself with great team members doing great work without heavily sacrificing (there’s still some sacrifice) the time and care spent at home. I also knew that there had to a better way to […]

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6 Best Bets for Working from Home

By Admin Mckeeman | March 31, 2020

We have a secret… our Mavens are mostly remote workers anyway! So here are a few best tips that help our team work from home successfully: Choose a work area with no distractions.My best tip is to work in an area where you can’t see the dishes piled in the sink or the laundry laying […]

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Communicating in Today’s Environment

By Kim McKeeman | March 19, 2020

In light of the monumental business challenges COVID-19 is presenting, we’re sharing some thinking on how to communicate with and engage your customers during these ever-changing times.   As business leaders, our first concern is the health and safety of our team members, colleagues, guests and families. But, we’re also continuing to run our businesses. And, […]

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3 Steps to Calming Customers’ Concerns During a Crisis

By Katie Parker | March 10, 2020

I’m embarrassed to say it, but the McKeeman tribe is all about “open and honest”, so here it goes. Up until last week, I really didn’t have a grasp on what the Coronavirus was or the potential impact it could have on people, businesses and the world. Ok, that was a dramatic reveal. But, as […]

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Charlotte, North Carolina, USA uptown skyline at twilight.
Raleigh, North Carolina, USA skyline.
Durham, North Carolina, USA downtown skyline at twilight.
Nashville, Tennessee, USA downtown city skyline on the Cumberland River.
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