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The Importance of Social Listening With Wendy Scherer

By Admin Mckeeman | March 9, 2021

Imagine owning a cafe. You overhear a customer comment that the pastries you’re serving are dry. You ask around to verify if there are other customers who feel the same way. You listen to what they’re saying and make the necessary adjustments; soon customers are raving about your latest offerings and are recommending them to […]

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Seize the opportunity! How the pandemic is changing consumer behavior

By Admin Mckeeman | February 17, 2021

2020 was a year that taught us a lot about the power of communications and behaviors.   As the world embarks on moving from the global pandemic crisis to recovery, it’s clear that consumer behaviors, in all aspects of life, won’t be returning to “normal” any time soon.  We say it often – “control what you can control.” Those changed behaviors? Not something we […]

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The Ellen PR Debacle: What PR Firms in Charlotte NC Can Learn On Effective Crisis Management

By Admin Mckeeman | January 13, 2021

Television host Ellen DeGeneres got herself into a PR crisis when media outlets published an exposé on the alleged toxic work culture at her show, which was contrary to its warm, kind, and wholesome reputation. As allegations of racism, sexual misconduct, and poor treatment of employees emerged, PR experts felt that the celebrity’s crisis communications […]

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Don’t worry -we’ve been here before

By Admin Mckeeman | December 22, 2020
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Lessons From The Year That Was And Navigating The Year That Is: Q&A With The McKeeman Team

By Admin Mckeeman | December 15, 2020

For PR firms in Charlotte, NC, 2020 was definitely one for the books. It was a year filled with uncertainty and change, with businesses doing what they can to adapt and survive. What lessons did we learn from this tumultuous season and how do we use these lessons to successfully take on the opportunities and […]

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