Too often, small and mid-sized businesses treat media relations like paid advertising. They expect guaranteed coverage, glowing reviews, or a quick sales boost. But media relations is about cultivating trust, credibility, and relationships—not buying space. Keep reading to discover what local businesses get wrong about media relations and how Charlotte media training from McKeeman Communications …

What Local Businesses Get Wrong About Media Relations (And How to Fix It) Read More »

Some say integrated media marketing belongs in the past, but modern brands know otherwise. Today’s audiences expect consistent, authentic messaging across every platform. Whether through social media, press coverage, events, or digital campaigns, integration ensures your story is clear and credible. If you are ready to align your brand’s voice, start evaluating your strategy with …

Integrated Marketing Is Not Dead: Why Modern Brands Still Need a Strategic Communications Plan Read More »

Partnering with a PR agency brings intentional storytelling, regional insight, and crisis-ready support when you need it most. Whether you are expanding, rebranding, or just aiming to connect more meaningfully with your audience, our PR agency, located in Charlotte and Raleigh, offers the local knowledge and creative muscle to help you shine.  At the end …

3 Reasons to Partner with a PR Agency Read More »

Storytelling isn’t just fluff, but how we remember things. When you tell a story, you make your message resonate, spark emotions, and build trust. For our PR firm, with offices in Charlotte and Raleigh, weaving stories into campaigns turns promotional messages into human connections. It’s why clients remember not just what you say, but how …

The Power of Storytelling in Marketing Read More »

As the world of media continues to evolve, so should your strategy. Adding paid media to your marketing mix can be a smart move. It can expand your reach, get you in front of the right audience, and maximize your results. But there’s a catch: if your sponsored content doesn’t feel genuine andit’s just a …

The Power of Authenticity in Sponsored Content  Read More »

The right PR agency can be a game-changer for your business but knowing where to start and what to look for can be overwhelming. Should you look for a boutique agency or a national firm? Focus on teams with a specific niche?  No matter what, you want a team that shares your values, prioritizes your …

3 Things You Deserve From Your PR Agency  Read More »