The restaurant industry in Raleigh is evolving, with marketing strategies constantly adapting to new technologies and customer behaviors. To stay competitive in this dynamic environment, restaurants need to keep up with the latest trends that are driving customer engagement and brand loyalty. Here are the top marketing trends that are currently shaping restaurant marketing in …

Restaurant Marketing Trends in Raleigh: What’s Working Now Read More »

In today’s fast-paced digital landscape, negative reviews and feedback can quickly impact a brand’s reputation. Effective Charlotte, NC crisis communications involves managing negative feedback proactively to maintain trust and credibility with your audience. Whether it’s a customer complaint or a more public issue, here’s how businesses can navigate these challenges effectively. Understanding Crisis Communications Crisis …

Charlotte, NC Crisis Communications: Handling Negative Reviews and Feedback Read More »

With 2025 approaching, planning season is now. With planning, comes evaluation and, yes, a bit of scrutinizing. Especially when it comes to your marketing communications. Below are three tips on how to pulse-check your communications and action steps to boost your results in the new year.  Are your marketing communications strategies and tactics laddering up …

Afraid Your Communication Efforts Aren’t Working? Don’t Get Spooked – Act. Read More »

Over the years, our team has conducted dozens of crisis and issues management trainings and managed hundreds of client issues and crises. One of the most critical learnings has been the importance of identifying and addressing the issue before it escalates into a full-blown crisis.  But…what if you don’t – what’s the playbook? How do …

How To Prepare Your Team for a Crisis Read More »

Seasonal changes impact consumer behavior more than we realize. As businesses, adapting your marketing strategies to these changes ensures you stay relevant and in demand. Let’s explore why seasonal marketing adjustments are vital and how to approach them effectively with McKeeman Communications, an expert marketing agency.  Why Seasonal Marketing Matters Understanding your audience’s needs is …

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As the back-to-school season approaches, businesses face a surge in activity, from retail to education-focused industries. For brands, it’s a critical time to ensure their reputation stands strong amid the rush. By proactively managing your brand’s image, you can handle the influx of customer interactions while maintaining a positive public perception. Here’s how to prepare …

Preparing Your Brand’s Reputation for the Back-to-School Rush Read More »