When I walked out of my Charlotte newsroom for the last time, I wasn’t totally sure what I was walking into. I had spent over a decade finding news and producing newscasts in Raleigh, Charleston, and Charlotte. I knew how to lead a team through breaking news. I knew how to spot a great story …

Confessions of a Former News Producer: What Switching Careers Taught Me About PR and Myself  Read More »

We get this question all the time from clients and prospects: “How do we get national media attention?”  The hope makes sense; you have an exciting new product, over a million new followers, you’re doing life-changing work, and you want more people to know about it. The reality is: there’s a path to national visibility, …

National Media for Your Brand: It’s Not a ‘No’… Just a ‘Not Yet’  Read More »

Virality can be a double-edged sword. One minute, your brand is coasting along. The next, you’re trending for all the wrong reasons. From a controversial ad to a customer service mishap caught on video, it takes just moments for reputational damage to spiral. If your brand suddenly finds itself at the center of unwanted online …

What to Do When Your Brand Goes Viral for the Wrong Reasons Read More »

Economic downturns can feel like an uphill battle for businesses of all sizes. While some organizations freeze operations, others pivot with precision and often come out stronger. The secret? A thoughtful, recession-proof marketing strategy that meets audiences where they are.  For companies navigating uncertain times, working with a trusted marketing firm can provide stability and …

Marketing in a Recession: Strategies That Keep Brands Thriving Read More »

In the fast-paced world of public relations, the debate between proactive and reactive crisis management is ever-present. For businesses in Raleigh, NC, understanding and implementing effective crisis communications strategies is crucial to maintaining reputation and trust.  Keep reading to learn more about the nuances of both approaches and determine which might be best suited for …

Proactive vs. Reactive Crisis Management: Which One Works Best? Read More »

Spring’s here and with it, a wave of grand openings, rebrands, and fresh starts. Whether you’re putting up the open sign for the first time or making a big splash in a new market, one thing’s for sure: winging it is not a strategy. We’ve seen openings that pack a line around the block and others that fall a …

Make It Grand: Spring Into Opening Season with a Plan That Pops Read More »