Journalists are always on the lookout for fresh stories to write, even more so now that there’s a shift toward digital platforms, news has to be available and updated 24/7. But with leaner teams and a global pandemic turning the world upside down, how does one effectively pitch stories and catch their attention? …
Imagine owning a cafe. You overhear a customer comment that the pastries you’re serving are dry. You ask around to verify if there are other customers who feel the same way. You listen to what they’re saying and make the necessary adjustments; soon customers are raving about your latest offerings and are recommending them to …
The Importance of Social Listening With Wendy Scherer Read More »
2020 was a year that taught us a lot about the power of communications and behaviors. As the world embarks on moving from the global pandemic crisis to recovery, it’s clear that consumer behaviors, in all aspects of life, won’t be returning to “normal” any time soon. We say it often – “control what you can control.” Those changed behaviors? Not something we …
Seize the opportunity! How the pandemic is changing consumer behavior Read More »
The Public Relations Society of America defines public relations (PR) as a strategic communication process that builds mutually beneficial relationships between organizations and their publics. If you are exploring the possibility of hiring a PR firm in Charlotte or Raleigh, you might be wondering how PR differs from marketing, what a PR firm does exactly, …
Television host Ellen DeGeneres got herself into a PR crisis when media outlets published an exposé on the alleged toxic work culture at her show, which was contrary to its warm, kind, and wholesome reputation. As allegations of racism, sexual misconduct, and poor treatment of employees emerged, PR experts felt that the celebrity’s crisis communications …
The Ellen PR Debacle: What PR Firms in Charlotte NC Can Learn On Effective Crisis Management Read More »
I don’t think the best crisis manager in the world could have been prepared for what 2020 had to bring. Although trained in crisis management, and a professional crisis manager for more than two decades, 2020 had me “sharpening the saw” on these skills round-the-clock. Whether a pandemic, a natural disaster, or a …
For PR firms in Charlotte, NC, 2020 was definitely one for the books. It was a year filled with uncertainty and change, with businesses doing what they can to adapt and survive. What lessons did we learn from this tumultuous season and how do we use these lessons to successfully take on the opportunities and …
PR firms in Raleigh, NC are constantly working to build relationships with journalists. Whether it’s to navigate through a PR crisis that threatens to damage a brand’s reputation or strengthen a brand’s thought leadership, here are five statements to avoid. “No comment.” At some point, a reporter will ask a question you’d rather not answer. …
When Media is Calling: 5 Things NOT To Say To A Reporter Read More »
It’s human nature: people tend to trust recommendations from people they know more than endorsements from celebrities or any other form of marketing. With this in mind, your employees actually play a significant role in building brand trust, especially on social media. According to everyonesocial, employees have an average of 1,090 social connections, have 5x …
Q&A: How To Turn Your Team Into Your Brand’s Social Media Advocates Read More »