For 2023, let’s scratch talking about a completely “new year, new you.” Instead, let’s focus on what works. As busy business owners, restaurant executives and marketing professionals, you get that. Our best successes are often the result of a renewed commitment to your business’s strengths. For your 2023 marketing plans, that likely means resisting the …
Why your PR doesn’t need a new year’s resolution! Read More »
As a restaurant owner , you likely spend a great deal of time and money trying to attract new customers via social media. That’s a smart part of your restaurant PR strategy, but Raleigh, NC, restaurants also have to pay attention to trends. In other words, you can’t get too comfortable doing what’s always worked …
Social Media Trends To Enhance Your Restaurant PR Strategies Read More »
At McKeeman, we have an annual retreat that is designed to educate, cultivate, and inspire our team members. As a 22-year-old, going into my first company retreat, I wasn’t sure what to expect but, because this is my first job out of college, I was delighted when we went “back to basics”. As a company, …
If you’re currently researching PR firms in Raleigh, North Carolina, you’ve likely found many options, and each may have a different idea of what you should include in your marketing budget for the coming year. While every business is different, the experts at McKeeman Communications recommend a crisis communication plan, social media presence, and proactive …
McKeeman Communications: Marketing Musts For Your 2023 Promotional Plan Read More »
As interest rates continue to rise, the housing market slumps, and supply-chain issues plague the United States, many people are bracing for recession. But this does not mean that you should cancel your marketing budget. Instead, look for marketing verticals that allow you to reach your customers where they are and with the sentiments they …
Is There Such A Thing As Recession-Proof Marketing? Read More »
Our CEO, Kim, sat down with Jody Sutter, Founder and Owner of The Sutter Company, for a LinkedIn Live Series to talk about our agency’s customer journey. Really digging in on our key customers’ questions and needs has helped us get in front of clients – current and new – and opportunities. Watch the Video!
Hyper-local marketing is outreach on an extremely niche scale. Instead of identifying a specific demographic based on customer traits, hyper-local marketing focuses on the geographic region. Many PR firms in Charlotte, NC utilize this marketing approach for businesses looking to reach others in their immediate area. There are many benefits of hyper-local marketing. These include: …
Hyper-Local Marketing: A Brief Explanation Of A Targeted Approach Read More »
Your company’s social media strategies are an important part of its success. Although it is tempting to utilize the innate understanding of social media that your intern or youngest employees no doubt have, being able to navigate the business side of social media is a job best left to someone with more experience. While we …
Raleigh, N.C., September 2, 2022 – McKeeman Communications is proud to announce three new faces joining its boutique, integrated public relations agency: Mykayla Capeles, Zoe Traynor, and Jocelyn Clendening. McKeeman is based in Raleigh, N.C., serving food, beverage, nonprofit and other various clients across the Southeast. “We are delighted to welcome these young professionals,” said …
North Carolina PR Agency McKeeman Communications Welcomes Three New Mavens Read More »
Whether you’ve partnered with PR firms in the Raleigh area in the past or handle your customer engagement in-house, search engine optimization is an important part of your marketing plan. Fortunately, you do not have to have an SEO certification to implement some simple strategies that will make your website a strong contender during a …