The Rise of Community Marketing in the Digital Age: Why It Belongs in Your 2026 Communications Strategy 

If your team felt like the ground shifted beneath your approach to outreach, marketing or public relations in 2026, you weren’t alone.  Below are five of the most common mistakes we saw this year, and how you can turn them inside out to build momentum in 2026 with a marketing agency in Raleigh, NC. Being …

Top Marketing & PR Mistakes NC Businesses Made in 2025 (and How to Avoid Them in 2026) Read More »

For a marketing agency in Charlotte, NC, the tension between automation and authenticity is real. On one hand, clients expect speed, scale, and efficiency. On the other hand, they also crave real human voices, genuine stories, and emotional connection.  The question becomes: how can agencies deliver both, without sacrificing one for the other? The Rise …

Content Automation vs. Authentic Messaging: Striking the Balance in PR Read More »

We know, there’s a lot of buzz (and confusion) about how brands show up in AI platforms like ChatGPT, Perplexity and Google’s Gemini. Some people are excited, some are nervous, and most are just trying to figure out what it all really means.   Here’s the truth: AI is changing how people find and form opinions about your brand. When someone hears about your company for the …

Earned Media: Your Brand’s Secret Weapon in the AI Era  Read More »

With social media platforms constantly changing their algorithms, policies, and audience behaviors, managing public perception has become a moving target. What worked five years ago — or even last year — doesn’t necessarily work today. Reputation management once relied heavily on press releases, media relations, and carefully crafted crisis statements. However, as online engagement becomes …

How Reputation Management is Evolving in the Wake of Social Media Changes Read More »

Whether it’s a local news segment or a national broadcast, a media interview can make or break your public image. Even the most experienced professionals can stumble under pressure – saying too much, too little, or simply missing the mark. The good news? With the right Charlotte media training, you can avoid those pitfalls and …

5 Common Media Interview Mistakes and How Charlotte Media Training Fixes Them Read More »