We know, there’s a lot of buzz (and confusion) about how brands show up in AI platforms like ChatGPT, Perplexity and Google’s Gemini. Some people are excited, some are nervous, and most are just trying to figure out what it all really means.   Here’s the truth: AI is changing how people find and form opinions about your brand. When someone hears about your company for the …

Earned Media: Your Brand’s Secret Weapon in the AI Era  Read More »

With social media platforms constantly changing their algorithms, policies, and audience behaviors, managing public perception has become a moving target. What worked five years ago — or even last year — doesn’t necessarily work today. Reputation management once relied heavily on press releases, media relations, and carefully crafted crisis statements. However, as online engagement becomes …

How Reputation Management is Evolving in the Wake of Social Media Changes Read More »

Whether it’s a local news segment or a national broadcast, a media interview can make or break your public image. Even the most experienced professionals can stumble under pressure – saying too much, too little, or simply missing the mark. The good news? With the right Charlotte media training, you can avoid those pitfalls and …

5 Common Media Interview Mistakes and How Charlotte Media Training Fixes Them Read More »

Too often, small and mid-sized businesses treat media relations like paid advertising. They expect guaranteed coverage, glowing reviews, or a quick sales boost. But media relations is about cultivating trust, credibility, and relationships—not buying space. Keep reading to discover what local businesses get wrong about media relations and how Charlotte media training from McKeeman Communications …

What Local Businesses Get Wrong About Media Relations (And How to Fix It) Read More »

Some say integrated media marketing belongs in the past, but modern brands know otherwise. Today’s audiences expect consistent, authentic messaging across every platform. Whether through social media, press coverage, events, or digital campaigns, integration ensures your story is clear and credible. If you are ready to align your brand’s voice, start evaluating your strategy with …

Integrated Marketing Is Not Dead: Why Modern Brands Still Need a Strategic Communications Plan Read More »

Partnering with a PR agency brings intentional storytelling, regional insight, and crisis-ready support when you need it most. Whether you are expanding, rebranding, or just aiming to connect more meaningfully with your audience, our PR agency, located in Charlotte and Raleigh, offers the local knowledge and creative muscle to help you shine.  At the end …

3 Reasons to Partner with a PR Agency Read More »