By: Yianni Peroulas How Did I Get Here?   Like most business students at the University of North Carolina – Chapel Hill, I was ambushed early in my college career by countless peers, advisors, and family members asking about my post-grad plans.   Instead of choosing a concentration early, I made it my goal to diversify my …

My Internship at McKeeman Read More »

Real estate isn’t just about listings. It’s about relationships, reputation, and resonance. Savvy agents know that well-timed public relations can fuel trust, generate leads, and ultimately close more deals. Keep reading to explore how partnering with a PR agency can elevate your visibility, boost credibility, and help you stand out in a crowded market with …

How Real Estate Agents Can Use PR to Boost Sales Read More »

Digital platforms have revolutionized how stories are told. A tweet can spark as much buzz as a front-page feature, and a TikTok video might light up faster than any broadcast segment. Yet, the core of PR remains unchanged. Modern audiences still crave authenticity. They want real voices, behind-the-scenes glimpses, and genuine connections. That’s not something …

Is Traditional PR Dead? The Future of Media Coverage in a Digital World Read More »

We hear from clients, colleagues, partners and others in our network – these are uncertain times, to say the least.  From global unrest to natural disasters and social media misfires, the landscape of communications and crisis management is more complex (and more important) than ever in 2025.   We have more than 30 years of experience managing …

Navigating Crisis Communications & Reputation Management in 2025  Read More »

LinkedIn isn’t just for job seekers anymore. It’s one of the most underrated tools in your brand-building toolkit for both B2B and B2C businesses. LinkedIn gives you a seat at the table with decision-makers where they’re already looking for industry trends and opportunities.  Think of it as your digital handshake: building trust and making connections …

Building Your Brand’s LinkedIn Presence Read More »

When I walked out of my Charlotte newsroom for the last time, I wasn’t totally sure what I was walking into. I had spent over a decade finding news and producing newscasts in Raleigh, Charleston, and Charlotte. I knew how to lead a team through breaking news. I knew how to spot a great story …

Confessions of a Former News Producer: What Switching Careers Taught Me About PR and Myself  Read More »