3 PR and Marketing Strategies to Give Your Business in 2019

By Kim McKeeman | December 19, 2018

We’re all ready to sit back, prop our feet up, and ring in a new year with family and friends, but wait.As business owners, our best planning is NOW—while the past year’s still fresh in our minds and the new year hasn’t quite gotten here.  So let’s not totally relax…not yet. Instead let’s think about […]

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Naughty or Nice? 7 Tips for Keeping Your Emails on 2019’s Nice List

By Whitney Williams | December 17, 2018

It’s that time of year again – the hap, happiest season of all! And kids everywhere are scratching out their wish lists, hoping they’ve been nice enough to stay off of Santa’s naughty list for another 365 days. As business owners, we’re scratching out other lists… the dos and don’ts we’ve learned from the past […]

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Overcoming Fear: Calling a Newsroom’s Assignment Desk

By Katie Parker | September 17, 2018

As I’ve laid out some of the inner workings of the newsroom the past few months, many of my new PR colleagues have expressed to me the same fear: calling the assignment desk. Many have run into the same issues, connecting with an assignment editor who doesn’t have the time to talk, being told flat […]

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McKeeman On The Move: NC-Based McKeeman Communications Closes Out Summer with Three New Charlotte Clients

By Admin Mckeeman | August 10, 2018

August 10, 2018 – McKeeman Communications, a Raleigh-based public relations agency with another office in Nashville, T.N., is excited to announce three new diverse client partnerships. The new partnerships include two clients from the food and beverage industry, Hissho Sushi and Showmars, as well as Drybar, a popular chain of blowout salons building momentum across […]

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Know Who You're Pitching To: How a News Assignment Editor Makes Your Story Happen

By Katie Parker | August 10, 2018

Through the Eyes of WSOC-TV’s Annmarie Rosenquist Before I became a news producer, I was an assignment editor. I learned from some of the industry’s best in Raleigh, N.C. at WRAL-TV and Spectrum News. This position taught me how to find news, distinguish the best stories from the duds and interpret cop-speak over shoddy police […]

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Charlotte, North Carolina, USA uptown skyline at twilight.
Raleigh, North Carolina, USA skyline.
Durham, North Carolina, USA downtown skyline at twilight.
Nashville, Tennessee, USA downtown city skyline on the Cumberland River.
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