Know Who You're Pitching To: How a News Assignment Editor Makes Your Story Happen

By Katie Parker | August 10, 2018

Through the Eyes of WSOC-TV’s Annmarie Rosenquist Before I became a news producer, I was an assignment editor. I learned from some of the industry’s best in Raleigh, N.C. at WRAL-TV and Spectrum News. This position taught me how to find news, distinguish the best stories from the duds and interpret cop-speak over shoddy police […]

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Social Media Feedback is a True Business Gift

By Whitney Williams | July 31, 2018

I know, it’s a tough message – we want you to embrace your haters on social media.  I can already see the eyes rolling. When we’re confronted with the online criticism, your instincts may tell you to pick a fight or delete and ignore. But let me ask you this. What if you saw your […]

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Confessions of a Former News Producer: One Local Reporter’s Take on The Changes That Could Win You Media Coverage

By Katie Parker | May 17, 2018

My Q&A with WRAL’s Sloane Heffernan Sloane Heffernan and I met when I was a budding news production assistant at WRAL-TV in Raleigh, NC. Still to this day, Sloane’s infectious smile, pixie haircut and Boston accent makes everyone want to be around her and share their stories. She has been a reporter with the station […]

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Confessions of a Former News Producer: Two Secrets to Helping Reporters and Producers Tell Your Story

By Katie Parker | May 1, 2018

I’m not going to lie. TV news is hard. I’m sitting here pondering all of the chaos probably going on at my former station right this second: “one shot” ringing out over the scanner, the news chopper flying over a midday police chase or house fire, a Presidential tweet, etc. You get the picture – […]

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McKeeman Communications Account Supervisor Appointed to Ronald McDonald House of Eastern NC Board of Directors

By Admin Mckeeman | April 25, 2018

Greenville, NC – April 18, 2018 – The Ronald McDonald House of Eastern NC recently appointed Whitney Williams, Greenville native and Account Supervisor at McKeeman Communications, to their Board of Directors. From a young age, Williams was familiar with the mission of the Ronald McDonald House, as her mother was among the first to stay […]

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Charlotte, North Carolina, USA uptown skyline at twilight.
Raleigh, North Carolina, USA skyline.
Durham, North Carolina, USA downtown skyline at twilight.
Nashville, Tennessee, USA downtown city skyline on the Cumberland River.