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Confessions of a Former News Producer: Two Secrets to Helping Reporters and Producers Tell Your Story

By Katie Parker | May 1, 2018

I’m not going to lie. TV news is hard. I’m sitting here pondering all of the chaos probably going on at my former station right this second: “one shot” ringing out over the scanner, the news chopper flying over a midday police chase or house fire, a Presidential tweet, etc. You get the picture – […]

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McKeeman Communications Account Supervisor Appointed to Ronald McDonald House of Eastern NC Board of Directors

By Admin Mckeeman | April 25, 2018

Greenville, NC – April 18, 2018 – The Ronald McDonald House of Eastern NC recently appointed Whitney Williams, Greenville native and Account Supervisor at McKeeman Communications, to their Board of Directors. From a young age, Williams was familiar with the mission of the Ronald McDonald House, as her mother was among the first to stay […]

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Reflections of a Mini-Maven

By Victoria Dixon | April 24, 2018

Hi there, this is your friendly neighborhood intern speaking! Like most soon-to-be college graduates, I’ve been spending a lot of time reflecting on all the things I’ve gotten to learn and experience on my journey through higher education. This semester I had the opportunity to learn from the most incredible group of women, both professionally […]

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What you think a TV reporter wants vs. what they really want

By Kim McKeeman | April 13, 2018

Who, what, where, why and when? The five “W”s are the foundation of journalism, but with the evolution of media and the 24-hour news cycle, there’s a lot more that goes into it – especially when you’re competing with breaking news and thousands of other pitches. You Think: Reporters want to talk to the CEO of […]

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Confessions of a Former News Producer: What it Takes to Get Media Coverage

By Katie Parker | April 11, 2018

Calling the media to get your event covered? I can hear your groans from here. As a former news producer, I was often the person on the other end of the phone trying to let you down gently, “No, we won’t be able to attend your event today.” I promise, I wasn’t the bad guy. I […]

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Charlotte, North Carolina, USA uptown skyline at twilight.
Raleigh, North Carolina, USA skyline.
Durham, North Carolina, USA downtown skyline at twilight.
Nashville, Tennessee, USA downtown city skyline on the Cumberland River.