If you feel like you’ve spent 2020 putting out fires and throwing your PR and marketing plans out the window, you’re not alone. Our team was geared up to celebrate a huge milestone: McKeeman Communications’ 25th anniversary. We had extensive plans to share stories, reconnect with past clients and celebrate a quarter century of …
My Q&A with WRAL’s Sloane Heffernan Sloane Heffernan and I met when I was a budding news production assistant at WRAL-TV in Raleigh, NC. Still to this day, Sloane’s infectious smile, pixie haircut and Boston accent makes everyone want to be around her and share their stories. She has been a reporter with the station …
I’m not going to lie. TV news is hard. I’m sitting here pondering all of the chaos probably going on at my former station right this second: “one shot” ringing out over the scanner, the news chopper flying over a midday police chase or house fire, a Presidential tweet, etc. You get the picture – …
McKeeman Communications, a 23-year agency specializing in public relations and communications, is proud to announce that Katie Parker has joined the company as a senior account executive and media relations manager. An Emmy-nominated television news veteran, Parker spent the past 13 years working in broadcast news in Charlotte and Raleigh, NC. McKeeman Communications CEO and owner …
As you can imagine, in the public relations world, we are continually interacting with and building relationships with journalists. During my 25-plus years of media relations and crisis/issues management experience and into today, there’s one thing that’s remained consistent: the same media missteps continue to rear their ugly heads. What can you do to avoid the “media spokesperson …
For many business owners, an unexpected call from a reporter is about as fun as being caught going through a red light camera. To avoid the internal fire drill, we always recommend having a media protocol plan for your business or organization that is simple (remember the KISS philosophy?) and shared by all. Don’t know where …