Setting Strong Strategy: Clarity Before Execution
Setting Strong Strategy: Clarity Before Execution
Marketing
The Importance of Setting a Strategy – And Sticking to It
As the year wraps up with 2025 right around the corner, there’s a question every business leader is hearing (or asking): What’s your plan for next year? It might seem easiest to immediately dive in to marketing calendars, promotions and tactics. Instead, we want to share why a clear, focused strategy is your ultimate power …
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Demystifying Data
The stories behind the numbers It’s the most wonderful time of the year – and we don’t mean the holidays. For us, and for many businesses, the end of the year brings the building of annual recap reports. Ok, so maybe that’s not what makes this time of year wonderful, but it is a critical …
Afraid Your Communication Efforts Aren’t Working? Don’t Get Spooked – Act.
With 2025 approaching, planning season is now. With planning, comes evaluation and, yes, a bit of scrutinizing. Especially when it comes to your marketing communications. Below are three tips on how to pulse-check your communications and action steps to boost your results in the new year. Are your marketing communications strategies and tactics laddering up …
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The Power of Video Content
Hola, this is Alessandra, McKeeman’s Social Media Manager!👋 Let’s talk about my recent adventure: a master class on video production for social media. With today’s technology, the power of video content shines brighter than ever before. Did you know that 95% of users retain information presented through videos, while only 10% remember the same content …
How a dash of sponsored content can enhance your marketing recipe
Recently I’ve been sharing “comeback” trends we’ve been observing in restaurant marketing that should find a way into your 2024 plans. Now we’re shining a spotlight on sponsored content. Gasp…a paid media tactic coming from a PR professional? Hear me out. Actually, I’ve never been a one-size-fits-all type of marketer. I’m always on the hunt …
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Some things never go out of style in the marketing world
Discover the power of nostalgia marketing as we dive into ‘rosy retrospection’ and how restaurant brands like McDonald’s are reviving memories through innovative approaches, including local store marketing (LSM). Insights from McKeeman Communications, a trusted Raleigh, NC PR firm.
Why your PR doesn’t need a new year’s resolution!
For 2023, let’s scratch talking about a completely “new year, new you.” Instead, let’s focus on what works. As busy business owners, restaurant executives and marketing professionals, you get that. Our best successes are often the result of a renewed commitment to your business’s strengths. For your 2023 marketing plans, that likely means resisting the …
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