As the year wraps up with 2025 right around the corner, there’s a question every business leader is hearing (or asking): What’s your plan for next year? It might seem easiest to immediately dive in to marketing calendars, promotions and tactics. Instead, we want to share why a clear, focused strategy is your ultimate power …
The Importance of Setting a Strategy – And Sticking to It Read More »
The stories behind the numbers It’s the most wonderful time of the year – and we don’t mean the holidays. For us, and for many businesses, the end of the year brings the building of annual recap reports. Ok, so maybe that’s not what makes this time of year wonderful, but it is a critical …
With 2025 approaching, planning season is now. With planning, comes evaluation and, yes, a bit of scrutinizing. Especially when it comes to your marketing communications. Below are three tips on how to pulse-check your communications and action steps to boost your results in the new year. Are your marketing communications strategies and tactics laddering up …
Afraid Your Communication Efforts Aren’t Working? Don’t Get Spooked – Act. Read More »
Hola, this is Alessandra, McKeeman’s Social Media Manager!👋 Let’s talk about my recent adventure: a master class on video production for social media. With today’s technology, the power of video content shines brighter than ever before. Did you know that 95% of users retain information presented through videos, while only 10% remember the same content …
Recently I’ve been sharing “comeback” trends we’ve been observing in restaurant marketing that should find a way into your 2024 plans. Now we’re shining a spotlight on sponsored content. Gasp…a paid media tactic coming from a PR professional? Hear me out. Actually, I’ve never been a one-size-fits-all type of marketer. I’m always on the hunt …
How a dash of sponsored content can enhance your marketing recipe Read More »
Discover the power of nostalgia marketing as we dive into ‘rosy retrospection’ and how restaurant brands like McDonald’s are reviving memories through innovative approaches, including local store marketing (LSM). Insights from McKeeman Communications, a trusted Raleigh, NC PR firm.
For 2023, let’s scratch talking about a completely “new year, new you.” Instead, let’s focus on what works. As busy business owners, restaurant executives and marketing professionals, you get that. Our best successes are often the result of a renewed commitment to your business’s strengths. For your 2023 marketing plans, that likely means resisting the …
Why your PR doesn’t need a new year’s resolution! Read More »
I know, it’s a tough message – we want you to embrace your haters on social media. I can already see the eyes rolling. When we’re confronted with the online criticism, your instincts may tell you to pick a fight or delete and ignore. But let me ask you this. What if you saw your …
This is part two of a three-part series on healthy, successful business relationships between companies and outsourced partners. Part one focused on finding your best client/PR agency fit. As business professionals, we work with outsourced partners with specific expertise. Like personal relationships, business partnerships need time, attention, and, yes, a little bit of love. While I’m …
4 Ways to “Foster the Love” in your Business/Agency Relationship Read More »
