Suffering from a Nashville public relations snafu? Learn three tactics that can help manage any crisis; then find out how to plan ahead for specific crisis situations. Today when people hear that a business or organization faced a crisis, thoughts usually go straight to social media: they think it must have been a tweet or …
Do These Three Things When Your Business is Facing a Crisis Read More »
It’s no secret. Online continues to leapfrog more traditional media channels annually — both in use, and trust. In fact, one very popular restaurant chain has put all of their marketing dollars into digital channels. Let’s look at a couple of stats. 81% of folks conduct online research before making a purchase or visiting a business. 84% of people trust an …
Are online reviews hurting or helping your sales? Read More »
As you can imagine, in the public relations world, we are continually interacting with and building relationships with journalists. During my 25-plus years of media relations and crisis/issues management experience and into today, there’s one thing that’s remained consistent: the same media missteps continue to rear their ugly heads. What can you do to avoid the “media spokesperson …
“If you build it they will come.” I’m a big Kevin Costner and Field of Dreams fan, but I’m a bigger fan of successful businesses. So, while the concept makes for a good movie premise, the busiest new restaurants realize that “launching and hoping” is not a strategy. Grand openings, market entries, new product launches …
Top 3 reasons that your grand opening is just the beginning Read More »
by Kim McKeeman Grand openings, market entries, new product launches – they’re a lot of work. One restaurant owner described it as “birthing a baby.” I’m not a restaurant owner, but I have opened and rebranded my own business, helped restaurant owners open hundreds of locations and I’ve given birth to three boys. So, yep, …
Today’s Special: 5 Tips to Grow and Sustain Your Opening Read More »
Spoiler alert: it all begins with a simple issue. Believe it or not, avoiding a viral scandal or becoming the punch-line in late-night entertainment shows is manageable. The key lies in anticipating and solving issues through several simple — but not easy — steps. Make issue-solving core to your company culture. Practice and celebrate an issue-solving mentality. …
A few weeks ago, our CEO, Kim did a blog post about The Walking Dead (TWD). So it’s no secret that it’s a rather beloved show by a few team members (myself included). But one thing that always seems to dominate the comments section of every TWD article post-episode is: why do people still watch …
What Entertainment Can Teach Us About Storytelling Read More »
Chuy’s, a Tex-Mex restaurant based in Austin, has engaged McKeeman Communications to bring their unique brand and culture to the new South Charlotte Waverly Development. The official opening is planned for December 2016. This project marks the second Chuy’s grand opening this year where McKeeman Communications has provided integrated marketing communications support for the Tex-Mex fan …
Chuy’s Appoints McKeeman Communications As Public Relations Agency Read More »