The Rise of Community Marketing in the Digital Age: Why It Belongs in Your 2026 Communications Strategy
The Rise of Community Marketing in the Digital Age: Why It Belongs in Your 2026 Communications Strategy
The Comeback Kid: Planning In-Person Events in a Post-Pandemic World
Spring has sprung, mask mandates have lifted and we are all venturing out into the world after a long two years of some kind of quarantine. Personally, it’s energizing to see some light at the end of the tunnel. Restaurants are filling back up. Concerts are being rescheduled. Sporting events are selling out. Customers are ready …
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3 Things you Need To Know About Social Advertising
Advertising on social media can feel like stumbling around in the dark. Where do you even begin? How much budget is enough? (spoiler alert – it’s not your traditional ad spend) How can you ensure your ads are being seen by the right people? Clients and colleagues alike are asking us these questions …
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3 Reasons You Need to Ask Your Customers for Reviews
Remember when marketing meant spending almost all of your annual budget on TV campaigns, radio spots, billboards and, gasp, even newspaper ads? Fast forward to now. While “traditional paid media” remains important, what really brings people through the door is how they feel about a brand or product. From Harvard Business Review to Psychology Today, …
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The Madness of march: how your cinderella story can make old news feel new again
Selection Sunday has come and gone, which means March Madness is fully underway. Every year, die-hard college basketball fans, dressed head-to-toe in their Carolina and Duke Blues, Vols Orange, ‘Cuse Orange, or whatever their college garb may be, fill out their brackets. For the next three weeks, they’ll stay glued to their televisions, phones, and …
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Expanding Areas of Expertise: McKeeman Communications Announces Two New Clients in the Tech and Photography Industries
PR and Communications Agency Grows Raleigh and Nashville Offices Raleigh, NC – March 14, 2019 – McKeeman Communications welcomed two new client partners to the firm in February: Nashbox Studios and Epifany. These partnerships expand McKeeman’s reach in both Raleigh, NC and Nashville, TN. The public relations and communications firm is headquartered in Raleigh, NC, with …