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Kim McKeeman

The Comeback Kid: Planning In-Person Events in a Post-Pandemic World

Spring has sprung, mask mandates have lifted and we are all venturing out into the world after a long two years of some kind of quarantine. Personally, it’s energizing to see some light at the end of the tunnel. Restaurants are filling back up. Concerts are being rescheduled. Sporting events are selling out. Customers are ready …

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3 Reasons You Need to Ask Your Customers for Reviews

Remember when marketing meant spending almost all of your annual budget on TV campaigns, radio spots, billboards and, gasp, even newspaper ads? Fast forward to now. While “traditional paid media” remains important, what really brings people through the door is how they feel about a brand or product. From Harvard Business Review to Psychology Today, …

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