Charlotte, NC, has an ever-growing food scene. As a restaurant owner, you want to stand out to diners and from other restaurants, but oftentimes, you must go beyond traditional marketing tactics to ‘wow’ the customers you want. Diners get bombarded with an overwhelming amount of advertisements from everywhere, including social media. Enter: grassroots marketing. With …
While there’s no crystal ball, restaurants will, again, need to continue to change how they market to get – and keep – their customers’ attention in 2024. And that probably shouldn’t be a shocker for any of us. I mean, we’re all restaurant customers ourselves. Breaking through the information clutter seems to be a herculean …
Marketing planning for 2024 – everything old is new again Read More »
If you’re new to social media advertising, there are a few things you should know before you begin: So, what’s the difference between a boosted post and an ad you ask? Let’s dive in! What is a boosted post? A boosted post is a paid promotion of an existing organic post on Facebook or Instagram. …
Are you struggling to improve your restaurant’s image? If so, today’s tips are for you. When it comes to your restaurant PR, Raleigh-NC-based establishments don’t have to jump through every hoop in the beginning. Today, we share the top five ways you can increase your reach and improve your image. Create an online community. …
Restaurant PR: Raleigh, NC, Agency Shares Top 5 Strategies For 2023 Read More »
The short answer: yes. Unless you’ve been hiding under a rock, you’ve heard of TikTok. This video-sharing app makes it easy to showcase the best of your brand by allowing you to share your authentic voice with current and potential customers. As a restaurant owner, TikTok gives you an opportunity to do everything from offer …
Should You Use Tiktok As Part Of Your Restaurant’s PR Strategies For 2023? Read More »
There are few things more stressful than tackling a crisis situation unprepared. Nothing causes a blood pressure spike quite like a social media issue going viral or the local TV station calling for “your response” on an employee’s blunder. Crime situation? Alleged product tampering? Food-borne illness? Employee outburst caught on video? What about a poor sanitation rating or recordable …
Even in 2023, social media continues to be an essential piece of the marketing mix for businesses. And sure, anyone can put a social media post together – but our social team knows that it takes a creative, data-driven strategy to move the needle, reach your target audience and propel real action. Wanna know the …
The Power of Storytelling in a Social Savvy World Read More »
Things happen. Bad reviews, a less-than-stellar inspection writing, and foodborne illnesses are all issues that restaurant owners must look out for each day. These types of negative press are unfortunate, but if you have a plan in place, you can weather the storms through proactive restaurant PR. Raleigh, NC-based McKeeman Communications shares insight on three …
Own A Restaurant? Here Are Three Key Things To Include In Your Crisis Management Plan Read More »
Grand openings, market entries, new product launches – no doubt, they’re a lot of work. One restaurant owner once described the experience to me as “birthing a baby.” I may not be a restaurant owner, but I have opened and rebranded my own business, helped restaurant owners open hundreds of locations and I’ve given birth to three …
You have a story, and it’s told by more than just the food you sell to your customers. If you want it shared, you must look for ways to incorporate local media into your restaurant PR. Raleigh, NC, has many news outlets, both online and off. But you have to know how to get attention …
How To Get Your Restaurant’s Story Told On Local Media Read More »