We know, there’s a lot of buzz (and confusion) about how brands show up in AI platforms like ChatGPT, Perplexity and Google’s Gemini. Some people are excited, some are nervous, and most are just trying to figure out what it all really means. Here’s the truth: AI is changing how people find and form opinions about your brand. When someone hears about your company for the …
Earned Media: Your Brand’s Secret Weapon in the AI Era Read More »
The stories behind the numbers It’s the most wonderful time of the year – and we don’t mean the holidays. For us, and for many businesses, the end of the year brings the building of annual recap reports. Ok, so maybe that’s not what makes this time of year wonderful, but it is a critical …
Jocelyn Elmore, Media Relations Manager It’s not every day you land a media interview. You’re likely jumping for joy that a reporter wants to speak to you (trust us, your PR team is equally as excited – you should see our Slack channels). Reality will soon start to set in that now, you actually have …
Hola, this is Alessandra, McKeeman’s Social Media Manager!👋 Let’s talk about my recent adventure: a master class on video production for social media. With today’s technology, the power of video content shines brighter than ever before. Did you know that 95% of users retain information presented through videos, while only 10% remember the same content …
Discover the power of nostalgia marketing as we dive into ‘rosy retrospection’ and how restaurant brands like McDonald’s are reviving memories through innovative approaches, including local store marketing (LSM). Insights from McKeeman Communications, a trusted Raleigh, NC PR firm.
For 2023, let’s scratch talking about a completely “new year, new you.” Instead, let’s focus on what works. As busy business owners, restaurant executives and marketing professionals, you get that. Our best successes are often the result of a renewed commitment to your business’s strengths. For your 2023 marketing plans, that likely means resisting the …
Why your PR doesn’t need a new year’s resolution! Read More »
PR and Communications Company Grows Restaurant and Entertainment Practice Areas Raleigh, NC – February 5, 2019 – The start of a new year has brought exciting news for McKeeman Communications, a public relations agency headquartered in Raleigh, NC with offices in Charlotte, NC and Nashville, TN. Thanks to the firm’s proven expertise in public relations, media relations, …
McKeeman Communications Kicks off the year with two agency of record announcements Read More »
