Who, what, where, why and when? The five “W”s are the foundation of journalism, but with the evolution of media and the 24-hour news cycle, there’s a lot more that goes into it – especially when you’re competing with breaking news and thousands of other pitches. You Think: Reporters want to talk to the CEO of …
What you think a TV reporter wants vs. what they really want Read More »
Calling the media to get your event covered? I can hear your groans from here. As a former news producer, I was often the person on the other end of the phone trying to let you down gently, “No, we won’t be able to attend your event today.” I promise, I wasn’t the bad guy. I …
Confessions of a Former News Producer: What it Takes to Get Media Coverage Read More »
It’s the most wonderful time of the year – as the song goes. At McKeeman, we wholeheartedly agree. There’s a feeling of accomplishment about the previous year, and a sense of wonder about what the new year will bring. We’ve included some reflections, some musings, and some “must-haves” for 2018 from each McKeeman team member. …
Like a post. Share a post. Comment on a post. Most people and businesses can catch on quickly to the dos and don’ts of social media, but have trouble understanding the “why” behind the “what.” Why do I need to care about engagement? Why do I want to grow my page likes or follower count? …
Spoiler Alert: It All Starts With A Simple Issue We’ve seen some doozies recently in the news when it comes to companies behaving badly. It’s easy to think that those PR faux pas just happened out of the blue – after all, isn’t that what crises are? Unpredictable situations, and you simply need to buckle …
Yes. I did, unfortunately, just use an overused seasonal pun. But when spring cleaning is on the brain, what better time is there to spruce up your writing so that, you know, people actually READ it. As PR/communications professionals, we sometimes (ok, most of the time) overanalyze our language which results in flowery language, too …
How to SPRING up your communication in 5 minutes Read More »
Five years. To me, that seems like a long time when you break it down. Just one year: three hundred and sixty-five days, 52 weeks, and 8,760 hours. However, time flies…whether you’re having fun or not. Five years ago, I was a recent grad from East Carolina University. I was newly single, wanting to be …
When I tell people I work in public relations, I often get one of two reactions: “Oh, you mean advertising?” or “So, you’re like a spin doctor?” No. And no. Admittedly, for a while, I didn’t know how to describe my career choice either. Even when I declared it as a major, I didn’t really …
It’s really hard to believe that 2016 is now just a memory. It feels like I was just putting the Christmas tree up and baking cakes (still am). My question is, did I take a breath to enjoy the season? Did I take a breath and enjoy the vacation that we took last summer? When …
It’s the most wonderful time of the year – Triangle Restaurant Week! For those who know me, they know that I love (and I mean love) a good meal…especially if that meal is one that I don’t have to make and can enjoy OUTSIDE the comforts of my home and out and about in the …
Caroline's Culinary Corner: Triangle Restaurant Week Read More »