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As interest rates continue to rise, the housing market slumps, and supply-chain issues plague the United States, many people are bracing for recession. But this does not mean that you should cancel your marketing budget. Instead, look for marketing verticals that allow you to reach your customers where they are and with the sentiments they […]

Hyper-local marketing is outreach on an extremely niche scale. Instead of identifying a specific demographic based on customer traits, hyper-local marketing focuses on the geographic region. Many PR firms in Charlotte, NC utilize this marketing approach for businesses looking to reach others in their immediate area. There are many benefits of hyper-local marketing. These include:

Your company’s social media strategies are an important part of its success. Although it is tempting to utilize the innate understanding of social media that your intern or youngest employees no doubt have, being able to navigate the business side of social media is a job best left to someone with more experience. While we

Raleigh, N.C., September 2, 2022 – McKeeman Communications is proud to announce three new faces joining its boutique, integrated public relations agency: Mykayla Capeles, Zoe Traynor, and Jocelyn Clendening. McKeeman is based in Raleigh, N.C., serving food, beverage, nonprofit and other various clients across the Southeast. “We are delighted to welcome  these young professionals,” said

Spring has sprung, mask mandates have lifted and we are all venturing out into the world after a long two years of some kind of quarantine. Personally, it’s energizing to see some light at the end of the tunnel. Restaurants are filling back up. Concerts are being rescheduled. Sporting events are selling out. Customers are ready

Kim McKeeman here! I read an article in the Harvard Business Review this morning that really hit home for me. It said we must remain committed to maintaining the trust our businesses have built during the pandemic. Coincidently, I’ve been hyper-focused on trust because my PR firm’s team is reading Patrick Lencioni’s Five Dysfunctions of a Team (my fourth time reading it, and

2020 was a year that taught us a lot about the power of communications and behaviors.   As the world embarks on moving from the global pandemic crisis to recovery, it’s clear that consumer behaviors, in all aspects of life, won’t be returning to “normal” any time soon.  We say it often – “control what you can control.” Those changed behaviors? Not something we

I don’t think the best crisis manager in the world could have been prepared for what 2020 had to bring.    Although trained in crisis management, and a professional crisis manager for more than two decades, 2020 had me “sharpening the saw” on these skills round-the-clock.   Whether a pandemic, a natural disaster, or a