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Brand Marketing

The Importance of Setting a Strategy – And Sticking to It 

As the year wraps up with 2025 right around the corner, there’s a question every business leader is hearing (or asking): What’s your plan for next year?  It might seem easiest to immediately dive in to marketing calendars, promotions and tactics. Instead, we want to share why a clear, focused strategy is your ultimate power …

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Why PR Is Essential for Successful Holiday Campaigns in Raleigh

The holiday season in Raleigh, North Carolina is a bustling time filled with community events, shopping sprees, and festive gatherings. A well-executed public relations (PR) strategy is indispensable for businesses aiming to capitalize on this vibrant atmosphere. Partnering with a PR agency in Raleigh, NC can significantly enhance your holiday campaigns, ensuring your brand stands …

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Charlotte Holiday Strategies: How a Marketing Agency Can Boost Your Sales

As the holiday season approaches, businesses in Charlotte, NC are gearing up to capture the attention of consumers eager to spend. With increased competition, it’s crucial to implement effective advertising strategies that attract customers and drive sales. Partnering with a marketing agency in Charlotte, NC can provide the expertise and resources needed to make your …

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Restaurant Marketing Trends in Raleigh: What’s Working Now

The restaurant industry in Raleigh is evolving, with marketing strategies constantly adapting to new technologies and customer behaviors. To stay competitive in this dynamic environment, restaurants need to keep up with the latest trends that are driving customer engagement and brand loyalty. Here are the top marketing trends that are currently shaping restaurant marketing in …

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Marketing Agency in North Carolina

Afraid Your Communication Efforts Aren’t Working? Don’t Get Spooked – Act.

With 2025 approaching, planning season is now. With planning, comes evaluation and, yes, a bit of scrutinizing. Especially when it comes to your marketing communications. Below are three tips on how to pulse-check your communications and action steps to boost your results in the new year.  Are your marketing communications strategies and tactics laddering up …

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The Importance of Seasonal Marketing Adjustments

Seasonal changes impact consumer behavior more than we realize. As businesses, adapting your marketing strategies to these changes ensures you stay relevant and in demand. Let’s explore why seasonal marketing adjustments are vital and how to approach them effectively with McKeeman Communications, an expert marketing agency.  Why Seasonal Marketing Matters Understanding your audience’s needs is …

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Preparing Your Brand’s Reputation for the Back-to-School Rush

As the back-to-school season approaches, businesses face a surge in activity, from retail to education-focused industries. For brands, it’s a critical time to ensure their reputation stands strong amid the rush. By proactively managing your brand’s image, you can handle the influx of customer interactions while maintaining a positive public perception. Here’s how to prepare …

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The Power of Influencer Marketing for Restaurants

In today’s digital age, influencer marketing has emerged as a game-changer for many industries, including the restaurant sector. Leveraging the reach and credibility of influencers can significantly boost your restaurant’s visibility, engagement, and overall success. Let’s explore how influencer marketing can transform your restaurant marketing strategy and help your business thrive! Why Influencer Marketing Matters …

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