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Brand Marketing

Raleigh marketing agency: Community marketing for 2026

Is Your Brand Story Ready for 2026? How to Refresh Messaging for the New Year

Brand Marketing / By

As 2026 approaches, many organizations are re-evaluating how they present themselves. Markets evolve, audiences mature, and expectations shift. A brand story that once felt relevant can quickly become outdated if it is not intentionally refreshed. Your brand story defines how your organization communicates its purpose, values, and vision. As competition increases and audiences become more …

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Earned Media: Your Brand’s Secret Weapon in the AI Era 

Brand Marketing, Media Relations, Public Relations / By

We know, there’s a lot of buzz (and confusion) about how brands show up in AI platforms like ChatGPT, Perplexity and Google’s Gemini. Some people are excited, some are nervous, and most are just trying to figure out what it all really means.   Here’s the truth: AI is changing how people find and form opinions about your brand. When someone hears about your company for the …

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The Power of Authenticity in Sponsored Content 

Brand Marketing, Email Marketing, Event Management, Market Entry, Media Relations, Public Relations, Social Media / By

As the world of media continues to evolve, so should your strategy. Adding paid media to your marketing mix can be a smart move. It can expand your reach, get you in front of the right audience, and maximize your results. But there’s a catch: if your sponsored content doesn’t feel genuine andit’s just a …

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Marketing in a Recession Strategies That Keep Brands Thriving

Marketing in a Recession: Strategies That Keep Brands Thriving

Brand Marketing / By

Economic downturns can feel like an uphill battle for businesses of all sizes. While some organizations freeze operations, others pivot with precision and often come out stronger. The secret? A thoughtful, recession-proof marketing strategy that meets audiences where they are.  For companies navigating uncertain times, working with a trusted marketing firm can provide stability and …

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Why Our Raleigh PR Agency Says Local Marketing is Key

Brand Marketing, Public Relations / By

In today’s rapidly evolving marketplace, businesses are continually seeking effective strategies to connect with their target audiences. Embracing local restaurant marketing in Raleigh, NC has become a pivotal approach. Our Raleigh PR agency emphasizes that local marketing is not just beneficial but essential for success. Keep reading to discover why local marketing is key for …

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How Restaurants Can Optimize Online Reviews to Drive Traffic

Brand Marketing, Public Relations / By

In today’s digital age, online reviews significantly influence a restaurant’s reputation and customer traffic. Effectively managing these reviews is crucial for success. Let’s explore strategies restaurants can employ to optimize online reviews and drive more patrons through their doors with McKeeman Communications, an agency offering restaurant marketing in Charlotte, NC and surrounding areas!        Understanding the …

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How Raleigh Businesses Can Manage Their Online Presence in 2025

Brand Marketing, Public Relations / By

In 2025, managing an effective online presence is crucial for Raleigh businesses aiming to thrive in a competitive market. A well-crafted digital strategy not only enhances brand visibility but also fosters customer engagement and loyalty. This guide outlines key strategies to help your business stand out online with McKeeman Communications, a marketing agency in Raleigh, …

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