Setting Strong Strategy: Clarity Before Execution
Setting Strong Strategy: Clarity Before Execution
Brand Marketing
Is Your Brand Story Ready for 2026? How to Refresh Messaging for the New Year
As 2026 approaches, many organizations are re-evaluating how they present themselves. Markets evolve, audiences mature, and expectations shift. A brand story that once felt relevant can quickly become outdated if it is not intentionally refreshed. Your brand story defines how your organization communicates its purpose, values, and vision. As competition increases and audiences become more …
Is Your Brand Story Ready for 2026? How to Refresh Messaging for the New Year Read More »
The Rise of Community Marketing in the Digital Age: Why It Belongs in Your 2026 Communications Strategy
The Rise of Community Marketing in the Digital Age: Why It Belongs in Your 2026 Communications Strategy
Earned Media: Your Brand’s Secret Weapon in the AI Era
We know, there’s a lot of buzz (and confusion) about how brands show up in AI platforms like ChatGPT, Perplexity and Google’s Gemini. Some people are excited, some are nervous, and most are just trying to figure out what it all really means. Here’s the truth: AI is changing how people find and form opinions about your brand. When someone hears about your company for the …
Earned Media: Your Brand’s Secret Weapon in the AI Era Read More »
The Power of Storytelling in Marketing
Storytelling isn’t just fluff, but how we remember things. When you tell a story, you make your message resonate, spark emotions, and build trust. For our PR firm, with offices in Charlotte and Raleigh, weaving stories into campaigns turns promotional messages into human connections. It’s why clients remember not just what you say, but how …
The Power of Authenticity in Sponsored Content
As the world of media continues to evolve, so should your strategy. Adding paid media to your marketing mix can be a smart move. It can expand your reach, get you in front of the right audience, and maximize your results. But there’s a catch: if your sponsored content doesn’t feel genuine andit’s just a …
3 Things You Deserve From Your PR Agency
The right PR agency can be a game-changer for your business but knowing where to start and what to look for can be overwhelming. Should you look for a boutique agency or a national firm? Focus on teams with a specific niche? No matter what, you want a team that shares your values, prioritizes your …
Marketing in a Recession: Strategies That Keep Brands Thriving
Economic downturns can feel like an uphill battle for businesses of all sizes. While some organizations freeze operations, others pivot with precision and often come out stronger. The secret? A thoughtful, recession-proof marketing strategy that meets audiences where they are. For companies navigating uncertain times, working with a trusted marketing firm can provide stability and …
Marketing in a Recession: Strategies That Keep Brands Thriving Read More »
Why Our Raleigh PR Agency Says Local Marketing is Key
In today’s rapidly evolving marketplace, businesses are continually seeking effective strategies to connect with their target audiences. Embracing local restaurant marketing in Raleigh, NC has become a pivotal approach. Our Raleigh PR agency emphasizes that local marketing is not just beneficial but essential for success. Keep reading to discover why local marketing is key for …
Why Our Raleigh PR Agency Says Local Marketing is Key Read More »
How Restaurants Can Optimize Online Reviews to Drive Traffic
In today’s digital age, online reviews significantly influence a restaurant’s reputation and customer traffic. Effectively managing these reviews is crucial for success. Let’s explore strategies restaurants can employ to optimize online reviews and drive more patrons through their doors with McKeeman Communications, an agency offering restaurant marketing in Charlotte, NC and surrounding areas! Understanding the …
How Restaurants Can Optimize Online Reviews to Drive Traffic Read More »